Data Science and Analytics


How do YouTube and Netflix recommend videos we would love to watch? How does Google Maps recommend routes to avoid traffic? How do companies know what products we would like to buy? That is the power of data science at work. “Data is the new oil.” This expression is often used to convey how valuable data has become in the digital economy.

 The widespread use of digital devices and the internet has led to an explosion of data from which insights can be mined to understand observations and facts better, generate insights to make well-informed decisions, and even possibly predict the future. 

Data Science refers to the practices and techniques for collecting, organising, utilising and managing data. Data science encompasses data visualisation, data analytics, data mining, machine learning, and several related disciplines. While data scientists forecast the future based on past patterns, data analysts extract meaningful insights from various data sources. A data scientist creates questions, while a data analyst finds answers to the existing set of questions.

Career and Industry Opportunities

Businesses use data science and analytics to make well-informed operations and service delivery decisions. For example, a logistics company can use data science to determine the best route to meet its supply timeframe. A retailer can use it to predict which product will be in the most demand in the holiday season; a repair shop can use it to predict when best to service a machine before it breaks down. Additionally, a bank can use data science for fraud detection because it may deduce from data defiance in the typical behaviour of various consumers. 

Data science and analytics support the optimisation of current business models and processes. For example, manufacturing companies can use predictive analytics to anticipate maintenance requirements without endangering output. It can also be used to spot new opportunities in markets. As a result, data science has become one of the most powerful forces in the digital transformation of all industries.

Industry Education Programmes to Get Started
You can get the skills required from the learning resources of the following technology companies:


Tableau is an in-demand skill that can be learned while studying from home. With new access to...


Tableau is an in-demand skill that can be learned while studying from home. With new access to...


Domo is a software company that transforms business by putting data to work for everyone. Domo’s...


Tableau is an in-demand skill that can be learned while studying from home. With new access to...
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Competitions and Project Opportunities

  • Tableau Iron Viz: Iron Viz is the world’s largest data visualisation competition, with a $10,000 grand prize. Learn more.

  • Student Viz Assignment Contest: Tableau’s Academic Programs team supports instructors and students worldwide who uses its products to see and understand data. It runs the Student Viz Assignment Contests. Students can submit their favourite homework assignments or quizzes they’ve created and published to Tableau Public twice a year. Learn more.

  • SAS Curiosity Cup: The Curiosity Cup brings student teams together from across the globe for a competition of real-world analytics skills. Learn more.

  • Qlik Academic Program Datathon: Qlik Academic Program students are inviting students across the globe to develop data and analytic solutions for global climate challenges. Learn more.

  • Dataiku Student Showcase: Students can showcase their innovative use of Dataiku and their generated outcomes to inspire fellow students globallyLearn more.

  • Power BI Best Visual Contest: Visual contest is about allowing students to showcase their creativity, express their ideas and at the same time achieve the unique visualisation requirements not been able to realise in the past. Learn more.

  • Power BI Demo Contest: The Demo contest involves using Power BI for Office 365 Preview to create a three to ten-minute video demo to show off the features and functionalities of Power BI. Learn more.

  • Domo Dojo Contest: This is a competition for customers to share their stories and win a chance to get a free pass to Domopalooza. Learn more.

Internship, Job and Business Opportunities
See companies and digitalisation trends in Aviation, Finance,  Fintech, Sport and Recreation, Construction, Energy, Healthcare, Logistics & Transportation, Manufacturing, Marketing & Advertising, Media & Entertainment, Oil and Gas, Pharmaceuticals, Public Sector, Retail & Sales, and Telecommunications industries on the Industry portal.

Are you interested in a training on this programmes? You can join the next cohort of students who will develop their skills, work on projects, and connect to work opportunities in this industry programme.