Sports & Recreation

Industry Profile

The health, fitness, sports, entertainment and recreational sectors comprise the sports and recreation industry. The sports and leisure sector concentrates on the retail side of sporting and leisure pursuits, i.e., goods and services worldwide. Additionally, sports have changed from merely a professional activity to one used for fitness, rehabilitation, and therapy.

Athletes (professionals educated to play a particular sport), Esports and game firms, sports betting organisations, media and publishing companies, physical training centres, etc., are all part of the sports sector. Furthermore, due to more awareness of the health advantages exercise gives, there has been an increase in gym facilities opening around the world has occurred in recent years. It is in addition to the fact that it can aid recovery from various illnesses.

The Esport and Gaming sectors are also integral to the sports industry. Most electronic sports include playing computer games individually or as a team and pitting oneself against opponents online. The future of all competitions lies in esports.

The recreational side of the industry deals with activities that allow for leisure and sporting activities. Amusement parks, Casinos, Gaming centres etc., are part of the recreational businesses in this sector.

The sports and recreation industry is connected to several other industries that play an essential role in the sector. As a result, sports and recreational activities rely sorely on different products and technological tools provided by other industries.

The fashion, events, lifestyle, and retail industries play a vital role in sports and recreation. These industries help with the supply of food, beverages, sporting events, goods, merchandise, clothes for athletes and professionals, and fans during, before or after a sporting event and recreational activity.

The media and publishing industries play sports by broadcasting sporting events and publishing sports materials. In addition, the media and publishing industry aids the global coverage of sports and recreation activities.

 Also, the betting industry is another player whose influence is growing daily. Sports betting which makes up the bulk of this sector, has come to stay and is making waves in this sector as more fans and sports spectators are now staking olds or placing bets on their favourite sports. Betting also extends to non-athletic events, like reality show contests and political elections. And in addition, non-human games such as horse racing, greyhound racing, and illegal, underground cockfighting.

By using sports professionals in persuasive marketing campaigns and advertisements, the marketing and advertising communications sector contributes significantly to this sector of the economy. In addition, this industry supports the launch of an audience-specific business, fitness, and sports campaigns by the sports and recreation industry.

Global View
According to Globenewswire, the global sports market is expected to grow from $354.96 billion in 2021 to $501.43 billion in 2022 at a compound annual growth rate (CAGR) of 41.3%.

The fitness and recreational sports centres market posted a year-over-year growth rate of 22.66% in 2022. According to a senior analyst at Technavio, a primary growth driver for the fitness and recreational sports centres market is the surge in healthcare costs. As a result, the market size is expected to grow by USD 106.64 billion from 2021 to 2026. 

The revenue generated by the African Sports & Outdoor segment is projected to reach US$667.70m in 2022. Furthermore, it is expected to show an annual growth rate (CAGR 2022-2025) of 11.71%, resulting in a projected market volume of US$930.70m by 2025, according to Statista. 

Ghana’s most popular sport is football, followed by boxing and basketball; other popular sports include athletics, table tennis, tennis, hockey, cricket, golf, rugby and badminton. The National Sports Authority collaborates with about 45 sporting associations and federations. In addition, NSA manages all various national teams that compete locally and internationally. 

According to the Ministry of Finance and Economic Planning, in 2018, the ministry was allocated a total of GH¢32,799,500.00, a decrease of 30.0% over the 2017 approved budget of GH¢46,910,275.00. According to the ministry, GH¢43,795,180.00 was allocated to the ministry in 2019 to carry out its programmes and activities. The amount constituted a 33.4% increase on the 2018 allocation of GH¢32,799,500.00.

For the year 2021, an amount of Thirty Four Million and Seventeen Thousand, One Hundred and Twenty Seven Ghana Cedis, Ninety-Nine Pesewas (GH¢34,017,127.99) has been allocated to the sector. 

Ghana offers different recreational activities, including hiking which features spectacular experiences of forest hikes such as the hike to Wli Falls and biking. In addition, it features trails through the Shai Hills Game Reserve. Furthermore, watersports, including jet skiing and surfing, are available at the Busua Beach Resort and Lou-Moon (Axim) and paragliding on the Kwahu plateau. This is mostly at its peak during Easter (usually April). It is celebrated annually as a Paragliding Festival flying hundreds of visitors during a 3-4day event at Kwahu Atibie.  

According to PricewaterhouseCoopers (PwC), the Kenyan sporting sector was to double its earnings twofold to Sh12 billion by 2017 from Sh6.5 billion in 2013.

According to Statista, revenue in the Sports & Outdoor segment is projected to reach US$73.93m in 2022. Revenue is expected to grow at 5.23%, to reach US$86.14m by 2025.

Revenue in the Nigeria Sports & Outdoor segment is projected to reach US$136.10m in 2022. The revenue is expected to grow at an annual growth rate (CAGR 2022-2025) of 4.16%, resulting in a projected market volume of US$153.80m by 2025, according to Statista. The number of users in this industry is expected to amount to 33.7m by 2025. The user penetration will be 9.7% in 2022 and will be 14.4% by 2025.

South Africa
According to Statista, the South African sports industry revenue for sporting activities was approximately $1.39 billion in 2016. The revenue generated by the industry is further predicted to reach. 

According to Statista, total revenue in the Sports (apps that stream or simulate sports) segment is projected to reach US$5.47m in 2022, and the total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.05%, resulting in a projected market volume of US$7.18m by 2026.

Statista projects that the Online Sports category (apps that stream or simulate sports) will generate US$5.47 million in total revenue in 2022 and US$7.18 million in market volume by 2026. This is due to the segment’s anticipated annual growth rate (CAGR 2022-2026) of 7.05%.

Global Data estimates that the sportswear industry in South Africa was worth ZAR27.4 billion in 2020 and is projected to increase at a CAGR of more than 7% between 2021 and 2025. In 2020, sports clothing held the greatest market share, followed by athletic footwear and accessories. Most South African sportswear sales were made offline, with apparel, footwear, and accessory specialists serving as the primary distribution channel. In 2020, the leading sportswear brands in South Africa were Puma, Nike, and Adidas.

Sports Betting
The betting industry is rapidly growing in Africa. The growth of the betting industry has led to the boom of online sports betting platforms across African countries. The convenience of placing a bet and getting paid without going through the stress of going to a physical bet house is one major factor driving the Online betting platforms. In addition, referral bonuses, sign-up bonuses, and amazing offers are factors boosting the online betting platforms.

Influencer Marketing
Influencer marketing has become popular over the last few years. Betting brands have capitalised on the power of sporting superstars and Social Media influencers to engage with target audiences. Sports and recreation brands are now partnering with social media influencers to gain more visibility and reach prospective audiences, which will boost their sales revenue.

Contactless interactions
Since the advent of the pandemic, sports and recreation companies are constantly looking for ways to limit physical interactions with customers/clients/fans due to safety reasons. As a result, players in this industry are harnessing the power of technology to engage with their clients/audience without meeting physically. The use of online payment platforms, online booking and betting sites, virtual reception, and other tools is driving this trend within the industry.

Rise in E-sports
E-sports has exploded in popularity, are here to stay, and will only grow more. The Gen Z generation’s embrace of Esports and recreation firms’ use of it in organised competition is a significant factor in the development and growth of this industry. Additionally, as more professional Esport players enter the market, the days of only amateurs playing the games are quickly disappearing.

Tech In Parks And Recreation 
For various activities, parks and recreation organisations are introducing innovative technology like robotic cleaning systems, self-maintaining toilets, and automatic mowing equipment. These technologies are being introduced to facilitate smooth operations and increase customer satisfaction.

Disability and Accessibility
Accessibility of disabled sports fans to sporting facilities is increasing thanks to new technologies. For example, the Australian Open tennis competition recently added descriptive audio for the blind. They provided fans with an entirely immersive experience by fusing real-time ball position data with spatial sound effects. E-ticketing technologies and other contactless or electronically-driven services are helpful for disabled fans as well. This enables them to avoid the challenges of a location that might not have accessible parking spaces or wheelchair access close to fan areas like ticketing stations and food stands.

These include:

Sports administration, sport management, sports promotion, sports analytics, the business of sport, sports funding, investment and infrastructure, club management, the popularity of sports and sporting events, sports media, TV rights, image rights, intellectual property management in sports, gender and sports, 

Athlete diet and nutrition, managing athlete performance, drug use among athletes, athlete mental health, reducing injuries in contact sports, the lifelong health of athletes, stress management, injury management, athlete psychology, performance evaluation, the relationship between sports and academic performance, self-esteem, financial literacy and management,

Team and coach selection practices, leadership in sports teams, team psychology, rewarding performance, motivation techniques, female coaches’ performance, dressing room management,

Health promotion and personal physical activities in eSports, Effects eSports have on the personal neurocognitive, motor, and behaviour aspects, Tendinopathies in eSports, Personal physical activity levels of older virtual football players, Digitization of sports and esports, eSports management: understanding eSports in the digital world, eSports: focusing on the future playing, advancement in computer video gaming and eSports.

SDG 3: Ensure Healthy Lives and Promote Wellbeing for All, at all Ages
Sports and recreation activities lower the risk of developing heart disease, stroke, diabetes, and other non-communicable diseases, and nations with low levels of physical activity tend to have higher disease rates. In addition, sports projects are being used to draw people not reached by traditional health education, and sporting events assist in spreading health messages.

SDG 4: Ensure Inclusive and Equitable Quality Education and Promote Lifelong Learning Opportunities for All
In documents like the International Charter of Physical Education and Sport, sports and recreation activities are declared to be fundamental rights. This is done to guarantee further that both sexes have early, fair access to sports. Furthermore, through sports and recreation initiatives, unlearned groups are further targeted to assure participation and inclusion and encourage possibilities for lifelong learning for everyone.

SDG 5: Achieve Gender Equality and Empower all Women and Girls
Sports programs that are well-run have the potential to advance gender equality and increase awareness about female participation in sports. The rise of female executives in a variety of sports businesses will also contribute to the fight against stereotypes and the encouragement of female athletes. In addition, sports organisations might organise local training programs to encourage more women and girls to participate in sports.

Health issues like concussion
This is more of the significant health issues sports athletes/professionals face from other injuries. A concussion is a mild traumatic brain injury caused by a bump to the head, abrupt jolt, or blow. This often occurs among rugby players, car/bike racers, and even football players. Having access to proper health facilities can help speed up the recovery process.

Low sports funding in developing countries
Getting funds or investment by sports academies or even sports clubs in developing countries is an issue. Most sports academies in underdeveloped nations lack essential sports equipment and training facilities. Their athletes frequently train in poor conditions with little access to adequate training or sporting facilities. Encouraging private sector investment in indigenous sports is essential to modernise the African sports business.

Lack of Sports Betting Regulations
Unlike developed countries with rules and regulations governing sports betting and generating revenues from this sector, Nigeria is yet to jump on this train. The Nigerian sports betting industry is largely unregulated; its potential is yet to be fully explored. Implementation of regulations and rules on sports betting will help boost the country’s economy.

Hyper Focus On Negative Stories
The excessive attention paid to negative articles about athletes is one difficulty the sports industry faces. People seem to be drawn to this unfavourable news about athletes in sports, perhaps because the fan feels that their lives are too private. For athletes and even clubs/leagues, having an excellent public relations team is now required to keep the fans/public informed of their plans and combat negative publicity.

Low support from Locals in Africa
The lack of support from locals across several African countries is another challenge. People support and buy merchandise and watch top international sports clubs/companies matches but have little to zero support for indigenous sports clubs. Encouraging locals to support indigenous sports will go a long way in increasing revenue.

Lack of Innovative Ideas by Managers/Professionals in the Africa Sports Industry
The lack of innovative ideas from the local sports sector across Africa is responsible for the low participation gained from people. Therefore, leaders and executives within the African Sports industry must develop creative ideas to engage their audience better and create lifestyle products to attract them to the industry.

Weak institutional framework
This is a significant problem in this industry, especially in developing countries. The lack of proper and standard framework has caused many promising their career or delay their transition to go pro. To change the narrative, governments must ensure that appropriate regulatory bodies are enacted to monitor and control the affairs of football academics.

Wearables and Sport Trackers
These are wearable smart devices (e.g. smart wristwatch/tracker) that can detect some combination of walking steps, running distance, heart rate, sleep patterns and swimming laps, etc., of athletes or individuals. These devices are connected to health/fitness apps on mobile devices via Bluetooth, and it helps athletes or individuals keep tabs on their vitals.

Sports Analytics
Sports analytics are a group of pertinent, historical statistics that might give a team or person a competitive edge. These tools can be used for both on and off-field analysis to improve decision-making by athletes, teams, coaches, and even the staff of sporting organisations during and before sporting events based on the data supplied.

Sports Streaming
Stream streaming platforms are gradually replacing the old way of subscribing to a broadcasting station or dish plan to watch sports. Platforms like Hulu + Live TV, Sling TV, and FuboTV give sports fans access to live and on-demand games. With the help of these streaming platforms, sports fans can now watch their favourite sport live on their smartphones, tablets, etc.

Video-Assisted Referee (VAR)
Major football leagues are increasingly utilising VAR technology. The VAR technology assists the primary referee in keeping track of the match’s progress and reviewing judgments as necessary through the VAR screen. By checking videos of the pertinent events from the game, a team of three individuals using VAR technology reviews the chief referee’s choices and then gives a verdict which stands.

Betting Platforms
Betting companies are utilising the possibilities of the internet by creating online betting platforms. Platforms for sports betting include websites, mobile apps, and other media that the internet can access, wireless, or similar communications technologies. These platforms allow customers to place their bets online without going to a physical store.

Artificial Intelligence (AI)
Virtually all major sports disciplines are now using AI-based systems, essentially technology replicating human perception, thought, and action. AI is used by sensors, wearables, and cameras with computer vision to process data and produce forecast models. In addition, natural language processing tools can also use speech and text recognition to gather data about the audience’s mood. 

Virtual Reality (VR)
Virtual reality has been an emerging technology in several different sectors. Still, its role within the Sports and Recreation industry is especially significant. For example, VR technologies are being used to watch football matches, which gives a more thrilling experience, and Esport makers provide VR-enabled games that allow players to connect more deeply to such games. 

RFID Chips
These are little, antenna-equipped devices that transmit wireless signals to tracking stations. For example, long-distance races frequently employ RFID chips to allow broadcasters and viewers to pinpoint the precise whereabouts of competitors. In this approach, they serve as both a tool for fan engagement platforms and for judges to assess success and performance.

You can enter the industry as an athlete or professional without formal degrees. However, some specialised role needs a traditional degree to get into.

Bachelors degrees include but are not limited to:
Bachelors (BSc or B.Art) in Recreation Therapy, Exercise Science, Sport Management, Athletic Training, Sports Marketing, Sports Medicine, Facility Management, Sport Psychology, Sports Nutrition, Sports Communication, Sports Broadcasting, Public Relations, Event Management, Sports Journalism, Sports Media, Sports Analytics. 

Postgraduate degrees include but are not limited to the following:
Master of Science in Athletic Training, High-Performance Football, Performance Analysis of Sport, Athletic Training, Sports Performance & Leadership, MA Traditions of Yoga and Meditation, Health, Sport and Human Performance, Sport & Fitness Administration, 

Certification Courses in Project Management, Sports Nutrition, Fitness Instruction, Health Clubs and Gym Management, eSports Management, MA in Coaching and Sport Leadership.

Certifications include but are not limited to:

Certified Park and Recreation Professional (CPRP)
Aquatic Facility Operator (AFO)
Certified Playground Safety Inspector (CPSI)
Certified Therapeutic Recreation Specialist (CTRS)
Certified Protection Officer (CPO)

Athlete, Footballer, Basketballer, Golfer, Team Coach/Manager, Fitness Instructor/Trainer, Player Agent, Team Psychologist, Kinesiologist, Orthopedist, etc.

Sports administrator, Sports Journalist, Sports Commentator/Presenter/Reporter, Sports Analyst, Sports Development Officer, Sports agent, Sports Lawyer, Sports Marketer, Contract Administrator, Contract Analyst, Public relations officer, etc.

 Physical education tutor, Jockey, Resort representative, Lifeguard, Outdoor Activity Instructor/Leisure Instructor, Social Media Manager, Gym Instructor, Attendant, Strength, wellness or conditioning coach, Nutritionist, Yoga instructor, Fitness trainer, etc.

Bookmaker, Sports betting business developer, Sports trader, Sports supportive representative, Customer Service Representative, Social Media Manager, Sports Betting Cashier, etc.

Highest Paying Jobs
Athletic scout, Sports marketer, Physical therapist, Sports psychologist, Statistician, Sports physician, Baseball coach, Basketball coach, Personal trainer, Sports reporter, Football coach, Gaming Investigator, etc.

This is required to progress from being an amateur to a professional athlete, which most people in sports never do. Working around celebrity athletes also requires working with utmost discretion and confidentiality in handling matters involving the athlete you’re managing.

Networking and Teamwork 
Sports and recreation are a game that requires teamwork; e.g. football requires you to work with a team either as an athlete or a professional. Even if individuals like boxing. Building relationships within the industry and with other players within the industry to have access to opportunities.

Planning and Organisation 
For athletes, this is required in planning and sticking to one’s schedule, from training to meal plans and professional events. For Professionals, it is needed to plan sporting events, leagues or competitions and to ensure the proper running of such activities.

Continual Learning and Adaptation 
The rules of sports continually change, new business opportunities changes, environment for performance also changes. As an athlete or a professional in this industry, keeping taps on changes across the industry will help you stay relevant and inform how you prepare for different events.

Numeracy and Financial Literacy 
Sport is both a science and an art. Tactics in sports require understanding numbers for team formations and tracking performance. Financially literate athletes can also have a better knowledge of deals and can make better financial decisions. This skill is also required for professionals to succeed in the business of sport.

Self Awareness and Management
Athletes and associated professionals sometimes have to deal with many rejections and failures that may lead to mental health struggles. Therefore, even success must be well-managed, so they are not distracted. 

Digital Skills 
The social media space is a pivot to the success of the sport and leisure industry. Clubs and organisations can now put their conference online, reach their supporters and pass information to them through social media platforms. In addition, fans or supporters can now buy club merchandise on designated digital platforms without travelling down to where such clubs are.


You can enter the Sports and Recreation industry as an Athlete or professional without any formal education or qualification as long as you have athletic talent or knowledge of the recreation business. Many athletes today have the opportunity to pursue formal education with their development as an athlete, making a school team one of the most reliable platforms for visibility. 

Athletics also provides academic opportunities for athletes to study and play their sports in top institutions with better training facilities and usually offer a better pathway to turning pro. Higher institutions have been one of the leading platforms for grooming Olympians in countries such as the US. In other places, military and paramilitary groups provided that opportunity.

Some sports, such as football, have academies for grooming young talents to become professionals in their field. They can also offer a pathway to becoming a professional. In addition, governmental sports and private organisations, through their Corporate Social Responsibility (CSR) organisations, periodically make calls for participation in sporting activities which usually provide a platform for talent discovery. 

A short course in coaching, officiating, camp instruction, or pool lifeguarding is an excellent way to enter the field while gaining new skills and experience through volunteer work and paid career options. In addition, this form of employment can support professional advancement when pursuing multi-year school.

Whatever route you are on or plan to take, always stay alert for opportunities to participate in sporting events. In addition to being talented as an athlete, becoming a professional rather than an amateur requires a lot of discipline, focus and mental fortitude to handle rejections and failures.

The sports and recreation industry can be a rewarding, enjoyable, and stimulating place to work and advance your career. Developing athletes, planning and managing facilities, delivering sports participation programs and instructing outdoor adventure activities are examples of the different jobs and careers within the sport and recreation industry.

As a professional in this sector, you must urge clients to be physically active and express themselves creatively. You might work for nursing homes, daycare facilities, the military, educational institutions, recreation departments of local governments, national parks, nonprofit youth organisations, hospitals, cruise lines, or even prisons for fitness and therapeutic sports and recreational activities. 

Sports and recreation companies often offer contracts to their staff. The renewal of such contracts depends on the performance and achievement of such staff. The salary and rewards/bonuses offered by companies in this industry are competitive and often based on skills and chosen career paths. Specialised certifications and degrees can also be pivotal to your promotions in this field.

The working hours in this industry are dependent on the role and the company you work with. For example, for recreation companies, you might work from morning till evening, and you might need to work the night shift if your company offers night recreational activities.

Association of Summer Olympic International Federations (ASOIF)
Association of Destination Management Executives International (ADME International)
NSGA – National Sporting Goods Association
Outdoor Industry Association
WFSGI – World Federation of the Sporting Goods Industry
American Society of Travel Agents (ASTA)
Hotel & Catering International Management Association (HCIMA)
National Bar & Restaurant Management Association (NBRMA)

Ghana Athletics Association, Ghana Basketball Association, Ghana Football Association, Ghana Taekwondo Federation, Ghana Weightlifting Association, Women in Sports Association, Ghana Wrestling Association, Ghana Table Tennis Association, Ghana Volleyball Association, Ghana Amateur Boxing Federation, Ghana Para-Disabled Sports Association

Victoria Sports Association, Kenya University Sports Federation, Kenya Rugby Union, Athletics Kenya, Cricket Kenya, Football Kenya Federation

Nigeria Auto Sports Association
Ladies Golfers Association
Sport Fishermen’s Association Of Nigeria
Nigeria Association of Physical Health Education and Recreation, Sport and Dance (NAPHERSD)

South Africa
South African Sports Association for Physically Disabled (SASAPD), South Africa Sports Confederation and Olympic Committee, South African Sports Association for the Intellectually Impaired, South African Shooting Sport Federation, South African Rugby Union (SARU).

Eliud Kipchoge (Athlete)
Samuel Takyi (Boxer)
Martha Bissah (Athlete)
Samuel Eto’o Fils (Athlete)
Cristiano Ronaldo (Athlete)
Patrice Motsepe (Sports Administrator)

Asamoah Gyan, Samuel Kuffour, Abdul Rashid Zakari, Azumah Nelson, Nana Yaw Konadu, Thomas Partey, Grace Asantewaa, Andre Ayew

Margaret Chelimo, Beatrice Chepkoech, Navalayo Osembo Ombati, Eliud Kipchoge, Victor Wanyama, Ferdinand Omanyala, Humphrey Kayange, Phineas Kimathi, Jeddidah Thotho, Brigid Kosgei, Sylvia Gathoni

Kanu Nwankwo (Athlete), Mimi Fawaz (Sports Journalist)

South Africa
AB de Villiers, Caster Semenya, Dale Steyn, Gary Player, Kevin Anderson, Zola Budd, Amanda Coetzer.

International Association of Athletics Federations (IAAF)
Fédération Internationale de Football Association (FIFA)
International Golf Federation (IGF)
International Weightlifting Federation (IWF)
International Table Tennis Federation (ITTF)

Ministry of Youths and Sports, National Sports Authority

Ministry of Sports, Culture and Heritage

Athletics Federation of Nigeria (AFN), Nigeria Tennis Federation, Nigeria Judo Federation, Badminton Federation of Nigeria, National Lottery Regulatory Commission, Nigeria Institute of Sports, Nigeria Olympic Committee, Athletics Federation of Nigeria, Nigeria Basketball Federation, Cycling Federation of Nigeria, Nigerian Fencing Federation, Nigeria Football Federation, Gymnastics Federation of Nigeria , Handball Federation of Nigeria , Hockey Federation, Karate Federation of Nigeria , National Sports Commission Nigeria, Nigeria Rugby Football Federation, Nigeria Squash Federation , Nigeria Weightlifting Federation, Nigeria Olympic Committee 
Nigeria Taekwondo Federation , Weightlifting Federation of Africa

South Africa
Department of Sports and Recreation, Department of Sport, Arts, Culture and Recreation.

Manchester United, Real Madrid, FC Barcelona, Liverpool, Manchester City, Juventus, Chelsea, Paris-Saint-German, Arsenal, Bayern Munich, Borussia Dortmund, Ajax, Puma, American Outdoor Brands, Inc., Ltd., Sporting Lisbon, River Plate, Lyon, Boca Juniors, Bluestar Adisseo Co., Callaway Golf Co., DABACO Group, Dick’s Sporting Goods, Inc., Dynamic Precision Industry Corp., Escalade, Inc., FILA Holdings Corp., International Game Technology, Bet365, Flutter Entertainment, Playtech, Entain (GVC Holdings), The Stars Group, Scientific Games, 888 Holdings, Bet Fred, iTechArt, Nintendo, Sony Interactive Entertainment, Gameloft, Epic Games, Square Enix, Electronic Arts (EA), Sony, Xbox Game Studios, Epic Games, Take-Two Interactive, Konami, Bethesda Game Studios, Rockstar Games.

Asante Kotoko SC, Accra Hearts of Oak SC, Decathlon Ghana, Mayniak Sportswear,  West African Football Academy, Elmina Sharks, Aduana Stars, Befit Ghana Equipments Ltd, Behwe Ghana Limited, ElfaSoccer, Top Cass Talents Management, Kokrobite Sky FC, Agape Ventures Ltd, The Chiropractic and Wellness Centres, Achimota Golf Club, Rajsportsnews, Creative Sports and Events Ghana Ltd, GSP Sports Entreprise, Isports360 Limited, Hatha Yoga Classes, Soccer Legends Academy, Braveheart Expeditions, Wonderland Park, Ernest Sports Management, Alombo Gym and Fitness Training Centre,, Ghana soccernet

All Kasi,, Lornah Sportswear, Saffa Shop, Enda, Betlion, Sportpesa tips, FPL station, Daily soccer predictions, Forebet, Elitesbetz, Betipstar, Sporty group, Casino flaminGo Hotel, Jockey club racecourses, Main event, Madison Square Garden, CBA, Kansas City Chiefs, Betway Group, Startimes Kenya, Sosian, Golden key casino

Shooting Stars, Ifeanyi Ubah FC, Kano Pillars FC, Akwa United FC, Lobi Stars FC, Enyimba FC, Heartland FC, Sunshine Stars Plateau, Enugu Rangers FC, Pepsi Football Academy, The AS Roma Academy Abuja, (PFA), Midas Soccer Academy (MSA), Lagos Tigers FC, Barcelona Football Academy, The International (Sports) Academy (TIA), Kwara State Football Academy (KWFA), Buruj Sports Academy, Papilo Football Academy (PNkFA), Siaone Soccer Academy, Abuja Football College (AFC), GateGold, Bodyfit Ventures, Bet 9ja, Baba Ijebu, Betwinners, 1xBet, Bet King, NiaraBet, Sporty Bet, Sporty Bet, Betway, Wazo Bet, BonanzaWin, Bet365, Master Sports International Ltd, Genii Games, Optima Sports Management International, Jimtokes Sports International Ltd, Eurodata Sports, Edu Shola Games, Maliyo Games, Kuluya Games, ChopUp Games, Gamsole.

Jogo, Loupe, ReSpo.Vision, Mobile Premier League, Heja, Fanatiz, Playtomic, McLaren Group, Gen.G, Fiture, IQONIQ, HalaPlay Technologies, Rooter, EVOS Esports, Amebo Sports, Betdico, Scorefam, Betensured, Stakegains.

South Africa
Perfect Dimple, FanBase Analytics, Sports24seven, MotorSport Academy South Africa, Addvirtt, BallTalent, City Athletic Football Academy, Samba Soccer Academy, African Brothers Academy, Liverpool FC International Academy South Africa, Hermanus Squash Academy, Vineyard Swimming Club, Portlands Indoor Sports Center, Ocean View Recreation Center, Grassy Park Recreation Center, Coniston Park Recreation Center, YesPlay, PowerBet, SunBet, WSB, Gbets, TopBet.


  • Complete Sports
  • Bleacher Reports
  • Sports Magazines
  • Runner’s World
  • Sports Illustrated
  • The Athletic
  • Goal


  • Alex Ferguson: My Autobiography
  • Playmakers: How the NFL Really Works (And Doesn’t) by Mike Florio
  • Moneyball: The Art of Winning an Unfair Game by Michael Lewis
  • Net Gains: Inside the Beautiful Game’s Analytics Revolution by Ryan O’Hanlon
  • The Midrange Theory by Seth Partnow
  • The Invisible Game: Mindset of a Winning Team 


  • The Glass Cannon Podcast – The Glass Cannon Network
  • Your Poor Dad – Your Poor Dad
  • Sports Marketing Huddle
  • Sports Business Radio Podcast
  • Sport Geek 
  • Unofficial Partner
  • eSports Podcast


  • Olympics
  • The World Cup
  • The African Games
  • National Sports Festival
  • Global Sports Week
  • Sports Industry Networking And Career Conference


  •  King Richard (2021)
  •  Moneyball (2011)
  • Ali (2001)
  • 42 (2013)
  • Pele
  • Concussion
  • Rush (2013),US%2486.14m%20by%202025.–975130–v5-v7–9641