Global View
The revenue of the global fashion market was around 1.5 trillion US dollars in 2021. It is predicted to increase to approximately 2 trillion dollars by 2026, according to Statista. Two countries account for most fashion demand: the United States and China. They both generated substantially higher revenues than any other country.

According to Fortune Business Insights, the global cosmetics market is projected to grow by 5.0%, from $287.94 billion in 2021 to $415.29 billion in 2028. However, according to the report, the industry exhibited lower growth of -10.57% in 2020 compared to average year-on-year growth from 2017 to 2019. As a result, the market will grow 5.04% from USD 287.94 billion in 2021 to USD 415.29 billion in 2028.

In 2021 according to Grand View Research, the worldwide jewellery industry was valued at USD 249.02 billion. It is to rise at an annual pace of 8.5 per cent from 2022 to 2030. Product demand will increase due to disposable income and manufacturers’ new jewellery designs. In addition, the market is predicted to rise due to changing lifestyles and perceptions of jewellery as a status symbol. According to research by the Plumb Club supplier association, COVID-19 has positively impacted jewellery sales, with 30% of customers in a recent poll stating that they purchased more jewellery during the epidemic.

According to the Allied Market Research, the event and lifestyle industry was valued at $1,135.4 billion in 2019. It should reach $1,552.9 billion by 2028, registering a CAGR of 11.2% from 2021 to 2028. The global events industry is segmented based on type, revenue source, organiser, age group, and region. The revenue in the Event Tickets segment should reach US$101.40m in 2022, while the aport event has the largest market size.

Africa
According to the African Development Bank, Africa’s textile/clothing business is worth more than $31 billion. It employs the second-largest number of people after agriculture. However, according to the United Nations Human Development Report from 2006, Sub-Saharan Africa lost roughly 5% of its GDP due to decreased trade income, around $28.4 billion per year. Africa will emerge through investment and commerce, not charity or aid. Thus business acumen and a grasp of this emerging market are essential for establishing a robust African economy.

According to Beauty Africa, the African beauty and personal care market was valued at €7.5 billion in 2018. It is now growing at between 8% and 10%, compared to a global market growth rate of around 4%. It should exceed €12 billion in 2022, when the continent’s overall population, the world’s fastest expanding, would approach 1.5 billion people.

Ghana
According to a Statista report in 2020, the Fashion market is the largest segment, with a market volume of US$98.4 million. The data above also projects revenues in the next five years, i.e., 2024. The projected annual growth rate was 21.3%, culminating in a revenue of US$811.3 million by 2024. Furthermore, projection figures for 2019 in user penetration were recorded at 18.3% and are expected to hit 31.6% in 2024. 

Due to modern digital and technological trends, the industry has promising massive prospects. The industry is trending to access a larger global market while cutting down on certain overhead costs and competing favourably with international brands.

The Minister of Tourism, Arts and Culture, Dr Ibrahim Mohammed Awal, said Ghana had recorded over 400,000 international arrivals for the first half of 2022. Events such as Afro Nation, Afrochella, and Essence, among others, drive tourists to Ghana. Ghana has become a destination hub for its ‘December in Ghana’ events. These events include African Legends Night, the Bloggers Festival, Bukom Boxing Fiesta, the Ga Mashie Jams and returning events such as the Afrochella, Afro Nation, Akwaaba UK, Joyful Way, Westside Carnival, Kids in Tourism, GT Bank Concert, Y Havoc, the Samba Festival etc.

Kenya

Nigeria
In 2022, the Fashion industry is expected to generate US$1.82 billion in revenue. According to Statista, revenue is estimated to expand at a 12.30% annual rate (CAGR 2022-2025), resulting in a projected market volume of US$2.58 billion by 2025.

The Nigerian beauty and lifestyle market is going through rapid growth. It has provided lucrative opportunities for beauty businesses from around the region and beyond. According to Euromonitor International, the Nigerian market is currently worth an estimated US$3 billion. The value will likely rise to keep up with an increasing number of working women with disposable income and sophisticated youth looking for new ways to care for and present themselves.

The Event and Lifestyle Industry in Nigeria is among the most lavish globally. The Event Industry in Nigeria is valued at $20 billion, according to Techpoint Africa. Even more, telling is that venue rentals account for approximately 5% of total event costs, which explains why acquiring locations receives so little attention.

South Africa
According to Market Research, the South African apparel retail industry had total revenues of $9.8bn in 2018, representing a compound annual growth rate (CAGR) of 7.7% between 2014 and 2018. The menswear segment was the industry’s most lucrative in 2018, with total revenues of $4.1bn, equivalent to 42% of the industry’s overall value.

In the International Congress and Convention Association rankings, South Africa is ranked first in Africa. However, in the World Economic Forum’s Travel and Tourism Competitiveness Report, it is now ranked second, behind Mauritius. The meetings, incentives, conventions, and exhibits sector in South Africa are crucial for luring foreign tourists and capital. According to Globe Newswire, this sector hosts roughly one million business delegations annually and was responsible for 11.4% of foreign travel in 2019. The success of South Africa as an event destination can be attributed to several reasons, including the sophisticated events infrastructure, venues and hotels, accessibility, and cost.

The expansion of South Africa’s manufacturing sector depends on Clothing and textile production. It facilitates an estimated 60 000 to 80 000 jobs, accounting for around 14% of manufacturing employment in South Africa, and contributes about 8% to the nation’s GDP (Industrial Development Corporation).

According to BBC, South Africa’s beauty and personal care industry is one of the continent’s largest, worth $3.2bn. The industry is projected to grow to a value of 6.16 billion U.S dollars in 2024, according to Statista.

According to African Development Bank, Apparel represents 60% of total exports

and 80% of Lesotho’s manufacturing workforce, and the number of companies has grown

from 21 in 1999 to 43 today. The sector was strongly dependent on the USA until 2005; since then, it has depended chiefly on South Africa. 20% of the workers (mainly women) are in the apparel industry.

However, the South African Events industry faced some challenges during the covid 19 pandemic – physical events were restricted in South Africa to curb the spread and impact of the virus, which affected the revenue generated from this sector. Following the easing of Covid restrictions, several events will be hosted in SA in 2022, boosting this sector’s revenue.

eCommerce continues to grow
The fashion industry’s eCommerce is on the upswing, and the Covid 19 lockdown has played a vital role in this growth. Direct to Consumer (D2C) business formats are also on the rise. The E-Commerce business model of Direct to Consumer (D2C) has enabled manufacturers to eliminate the need for a physical retailer and remove the manufacturer and consumer barriers. It allows the producer to exert greater control over its brand, reputation, marketing, and sales strategies. Furthermore, it enables the company to communicate with and learn from their customers directly.

The growth of “ReCommerce” 
Over the past year, “ReCommerce” has become more popular. It refers to buying used clothes from a thrift store, consignment shop, or directly from a seller on the internet. Consumer-to-consumer marketplaces like LetGo, DePop, OfferUp, and Facebook marketplaces have certainly facilitated the “ReCommerce” trend. Also, people now rent cloth to wear; this has given people the opportunity to try new brands & styles out. Popular companies behind this are RentTheRunWay, Gwynnie Bee, Tulerie, and HURR Collective.

Novel Fabrics
Novel fabrics are potentially the future of fashion. It is a way for designers to set themselves apart and be sustainable brands. Unfortunately, eco-leather is not a sustainable option. Startups like Modern Meadow are combating this by creating lab-grown leather without harming animals. Likewise, companies like Bolt Threads and EntoGenetics are innovating super-strong spider silk.

The transition from Sportswear to Everyday wear
There has been a rise in sportswear worn to corporate offices due to the Covid 19 pandemic.

Some workplaces have changed their dress policy to business casual wear, allowing their workers to wear tracksuits, sneakers, etc. This change was associated with the working conditions adopted during the lockdown. In addition, workers work from home wearing cloth they are comfortable with. Hence, companies adopt the same dress culture to help workers feel comfortable while working.

Traditional Companies becoming Lifestyle Brands
The average customer is bored of “conventional commercials” these days. People dislike being “sold” to by their favourite brands. Instead, they want an unforgettable experience that will inspire them to invest and purchase. Lifestyle brands are the best at inspiring loyalty and conversion. Traditional businesses are transforming into lifestyle brands because they have discovered how to earn clients by providing multiple products and the lifestyle they desire.

Research topics include:

• Fashion trends in specific times (eras) and places
• Fashion and culture
• Religion and military influence on clothing
• Fashion/event marketing
• study of fashion labels/houses, 
• celebrity influences, 
• gender representation, 
• consumer behaviour, 
• events and tourism, culture, identity, heritage, 
• the socioeconomics of fashion and events, 
• fashion as a communication statement, 
• luxury brands, 
• changing work culture and style, 
• fashion and social media etc.

GOAL 1: END POVERTY 

More than 700 million people globally live in poverty. The fashion industry can either contribute to global poverty or help alleviate it. Ensuring workers in this industry are paid well can contribute significantly to the “End Poverty” campaign. 

GOAL 5: GENDER EQUALITY
Gender equality is a fundamental human right necessary for a peaceful, prosperous, and sustainable world. The fashion industry heavily relies on women in its supply networks. However, the majority of firms do little to address gender inequity. Companies must set higher standards for treating their employees, particularly women. Investing in women and female employees and ensuring that they benefit from their jobs is critical to attaining gender equality and reducing poverty.

GOAL 15: LIFE ON LAND  
The fashion industry is mainly reliant on biodiversity, particularly in the manufacturing and processing various materials needed to make garments and packaging. Agriculture is responsible for a substantial percentage of biodiversity loss. The fashion sector is expected to use 35 per cent more land for fibre production by 2030. Many firms realise that sustainability is critical for long-term success. They have started purchasing materials from organic cotton farms, wool farms, and companies that create sustainable viscose.

Shortage of Skills amidst Poor Working Conditions in production; 
Poor working conditions, maltreating of workers, and child trafficking into forced labour are some of the challenges in this industry. Due to the pressure of meeting (unreasonable) demands, workers working with fast fashion contractors are often subjected to extended working hours, denied food breaks, and receive low payment. 

Fast Fashion – Intellectual Property Theft
Intellectual property theft in the fashion industry means copying someone else design or style without permission. The rise of Intellectual property theft has increased with the internet. For example, it’s easy to copy a fancy style from a brand in Germany. All that is needed is just the design, and fast fashion companies can produce the same kind without permission. The consumerisation of fast fashion brands has aided this further.

Changing consumer preferences. Spotting trends 
Today, millennials and Gen Z want to pick suitable goods from the right place and at a super-right price. Consumers are interested in brands, fabrics, and styles and constantly demand quality products. For apparel brands and retailers, it’s pretty challenging to match their products with changing consumer behaviour, trends, and choices. It is one of the challenges in the industry, and top firms are adopting the use of analytics to keep up with their customer’s preferences, e.g. production of genderless clothes, etc.

Consumption economy or consumerisation
Consumerism is a social and economic system and ideology that promotes the acquisition of ever-increasing amounts of goods and services. As a result, individuals who practice mass consumerism spend more money on products and services, stimulating the market and resulting in economic growth. On the other hand, many critics of consumerism believe that mass consumption depletes natural resources, generates massive waste, and exacerbates environmental problems at practically every level of the manufacturing process.

Fake Products
According to Redpoint, the fashion industry lost more than $50 billion in 2020 due to the sale of fake products. Clothing is the most counterfeited product, followed by cosmetics and personal care, watches and jewellery, handbags and luggage. There seems to be a fake of every popular designer product. 

COVID-19 has disrupted events
Due to the Covid-19 pandemic, physical meetings were not allowed as a measure to curb the spread of the Covid Virus. As a result, the public was restricted from events and physical gatherings. It affected the fashion industry because people had fewer places to go with their dresses. 

Virtual and Augmented Reality.
Customers can take measurements, try on clothing, and envision themselves in the outfit without having physical access to it, thanks to the introduction of AR and VR in fashion. It has led to seamless transactions between eCommerce companies and their customers.

At various events, virtual reality software is used to organise virtual conferences, assist stakeholders in creating unique experiences, and strengthen the link between businesses and customers. In addition, virtual reality technology is used to develop immersive ads that give clients genuinely enriching experiences.

The Metaverse is a communal virtual space that combines enhanced virtual reality, augmented reality, and the internet. The Metaverse places one in digital environments that feel genuine, e.g. nightclub or a tourist site.

Artificial intelligence
In recent years, brands have used AI to enhance customers’ shopping experience, analyse data, boost sales, forecast trends, and offer inventory-related guidance. AI adoption in the fashion industry is growing fast as it increases productivity. AI designers can complete looks by generating multiple outfits based on a single item. It can also recommend alternatives for unavailable items. AI recommends styles and outfits based on body type, hair, eye colour, and skin tone. Chatbots and touchscreens are used in fashion stores to improve customer experience and customised product suggestions. Machine learning algorithms can also process big data from customers’ journeys to match them with the right products.

Rapid Data Analysis For Quick Adaptation
Rapid data analysis is a way for businesses to quickly adapt their business fragments (such as the supply chain) speedily and efficiently by using large amounts of data to support this adaptation. For example, brands and factories can receive real-time feedback and alerts from companies about defects or damaged goods with new software tools. 

It helps them save money, reduce waste and ensure prompt delivery of good products. It also provides maximum customer satisfaction by recognising potential business threats instantly.

Fashion Blockchain
Just like the internet changed the world as we know it, blockchain technology has the potential to reshape the way businesses procure, manufacture, and sell fashion. As a result, anyone interested in fashion innovation might look into leveraging the power of blockchain technology. 

Mobile commerce
Mobile commerce has not only impacted everyday lives; it has become one of the fastest-growing sectors in eCommerce. It is due to the ease of using smartphones for shopping online. In addition, with digital wallet options like Apple and Android Pay constantly innovating with new technologies like fingerprint and facial recognition, they are poised to become the preferred payment for retail purchases. In fact, according to BigCommerce, two out of three millennials would instead shop online than in-store.

Fashion & Jewelry Designer, Textile designer, Fashion writer/illustrator, Pattern cutter/grader, Stylist, Personal stylist/personal shopper, Fashion buyer, Fashion merchandiser, Visual merchandiser, Fashion writer, Graphic designer, Fashion photographer/filmmaker, Fashion blogger/vlogger, Model, Marketing or Communications Manager, Wardrobe assistant, Costume designer, Makeup artist/hairstylist, Studio manager , Retail manager, Copywriter, Social media assistant, Event manager, Teacher/lecturer, Further research, Engraver, Polisher, Bench jeweller, Metalworker, Jewellery consultant, Event & Wedding Planner, Event Space or Venue Managers, Catering Services Manager

Highest Paying Jobs
The highest paying jobs in the industry are: Fashion or Jewelry Store manager, eCommerce Manager, Product Manager, Fashion Designer / Stylist and Event Planner.

Creativity & Critical Thinking 
In every part of the industry, creativity and an eye for what is visually appealing are essential; being creative is not only for designers but for everyone in the sector. Your originality and sense of style can influence written materials and promotional commercials. It’s also necessary to think critically to solve difficulties, produce the best materials, and decide on a marketing strategy to generate more sales.

Teamwork & Networking
One of the essential fashion abilities you’ll need is working well with others. You’ll be part of a large team (design, production, marketing, etc.) that collaborates closely on significant projects and meetings. You’ll need to work with them to identify problems and develop solutions rather than pointing fingers and blaming team members. To obtain first dibs on new products, you’ll also need to network with manufacturers and fashion icons and celebrities to promote your brand.

Initiative & Enterprise
The ability to find new opportunities and ideas and put them into practice. Having initiative and an enterprising ability is a much-needed skill to improve how businesses operate. Employers need to have someone to adapt to new work situations by seeing ways to make valuable changes. It also involves having the self-motivation to develop your design ideas or proposals and organising events.

Communication & Persuasion
Fashion is constantly communicating – it listens to culture and dictates it, and the same with events. You must be able to share your creative ideas, concept or proposals, both with team players and your customers. The success rate of products depends on marketing. Marketers (Digital or Traditional Marketers) must communicate the product’s value excellently to their customers and persuade them to buy from their brand, among several options. 

Industry Awareness, Continual Learning & Adaptation
Being aware of trends in the industry involves spotting new designs, fabrics being used, understanding the changing customer needs, new technologies being adopted in the industry, etc. One must continuously learn and adapt to keep up with all these trends. Learning new skills in design & marketing and integrating new technology software would help keep up with the digitisation in the industry.

Digital Skills 
Having digital skills is an advantage in this industry as several fashion, events and lifestyle companies are going online. In addition, developing technical skills like graphic design using digital tools, content creation/Writing for communication and social media engagement. And also, data analysis for understanding sales reports and markets will be an added advantage.

A degree in fashion is one of the best routes to secure a good position within the industry. 

While you can work in this industry without a degree in fashion design, having such degrees can be relevant and give you an edge. But beyond a formal degree in fashion, working in this industry requires you to have a deep interest & passion and also be ready to develop creative skills. 

Learning in this industry can be formal or informal. There are registered fashion schools with structured curriculum and instructors that teaches fashion and award certificate to their student. Also, several people have been trained informally through apprenticeship, and they get a certificate for training.

Attending a school of fashion can help you launch your dream career. Attending a fashion school will open your eyes to some basics of fashion designing, how to brand your products, and how to best market your products.

Some famous fashion school in the country and diaspora is Fashion Institute of Technology (US), School of Arts, Design and Architecture (Finland), Parsons: Fashion, Art and Design School (US), Paris College of Art (Paris), Fashion & Art Academy House of Henri, Legsapparel Fashion School Port Harcourt, Zaris Fashion and Style Academy, Mickeyoma Design Fashion Academy, etc.

Bachelor degrees include: 

Bachelor of Design – Product Design + Fashion Design, Bachelor in Textile, Design, Bachelor in Design, Fashion and Visual Arts, BA (Hons) Fashion, BA in Jewelry Design, BA Honours Fashion Design, Bachelor of Arts in Fashion.

Other Degree/Certification include:

Diploma in Fashion Design, Fashion buying and merchandising, fashion styling, fashion photography, Jewellery design, fashion journalism, and fashion management.

The fashion industry is highly competitive. Incredible creatives and bold strategists work together to keep up with rapidly changing trends and a demanding audience with multiple choices.

Volunteer, don’t wait for a “Job”
Volunteer to put your designs to work for individuals who can give you visibility even if the earnings are insignificant. Manage events when the opportunity arises. Volunteering will help you put your creativity to use while gaining experience.

Fashion internship
Nothing would beat real-world experience, even if you studied something fashion-related. However, you have to be okay with starting at the bottom. A fashion internship will round off your theoretical knowledge and develop your skills. An internship often serves as an extended job interview and could land you a permanent position. It doesn’t have to be a big company, event tailoring shops and fashion houses could be a good starting point.

Keep up with fashion trends
Stay abreast with ha in the fashion industry by following or subscribing to a few big shots or media houses on Twitter, Instagram, and Youtube and keeping track of innovation and trends from the hot topics.

Leverage Social media 
Knowing how to harness diverse opportunities on the social platform will help. Follow your favourite brands and designers to keep up with their products and learn from their innovative ways of doing things. Share your work on social media sites to build your brand image and opportunities, and engage with fellow enthusiasts in the industry.

Build your portfolio of work 
It can be a notebook, a personal website or even a Behance page; your social media can also be your gallery of work. Having your portfolio is essential as it shows your consistency in creating good products or planning beautiful events. In addition, it will help you reach out to new prospects as it will help them navigate your designs or the events you’ve planned efficiently.

Be open to opportunities
You may start marketing and end up in design. You may begin working with a lifestyle magazine and become a dress designer. The possibilities for growth in the industry are vast. You should be open to new opportunities.

Working in the industry requires you to be social; this will help you keep informed of trends and network with other fashion enthusiasts. Working in this industry also requires you to be passionate.

While most roles are in marketing, with a few designers working in the backend, the lowest entry is sales. However, being open to opportunities is needed as roles in other segments might be available.

The events industry can be very intense. It requires a lot of planning and visitation of vendors and venues and coming up with creative ideas to beat competitors. 

Large corporations often train their workers to keep up with trends and be more productive. Event companies also train their staff on work ethics.

International
Cosmetic Executive Women
Fashion Group International
Council of Fashion Designers of America 
Association of Textiles 
Apparel and Materials Professionals 
American Apparel and Footwear Association 
International Textile and Apparel Association
World Fashion Organization (WFO)

Ghana
Association of Ghana Apparel Manufacturers 

Kenya
Association of Fashion Designers of Kenya, Kenya Fashion Council

Nigeria
National Fashion Designers Association of Nigeria: FADAN
Nigerian Textile Manufacturers Association
Nigerian Textile Garment and Tailoring Employers Association
Association of Professional Party Organizers and Event Managers of Nigeria (APPOEMN

South Africa
Cape Craft and Design Institutes, Cape Clothing Association, Clothing Chamber CTFL SETA, The Apparel & Textiles Association of South Africa, Textile Federation (TEXFED).

International
Soares Anthony, Mai Atafo, Coco Chanel

Ghana
Nana and Afua Dabanka, Kristen and Kofi Essel, Leslie Wiredu, Kweku Bediako, Elisha Boie, Aisha Ayensu, Tonyi Senayah

Kenya
Patricia Mbela, Faith Migwi, Adam Maina, Akinyi Odongo, Jeddidah Thotho, Adam Maina, Navalayo Osembo Ombati, Patricia Okelo, Ann McCreath, John Kaveke, Michelle Ntalami, Daniel Maithya

Nigeria
Tara Durotoye, Adenike Ogunlesi, Deola, Sagoe, Funke Bucknor-Obruthe.

South Africa
Shelley Mokoena and Keneilwe Mothoa, Kirsten Goss, Laduma Ngxokolo, Lukhanyo Mdingi.

Cosmetic Executive Women 
Fashion Group International
Council of Fashion Designers of America 
Association of Textiles 
Apparel and Materials Professionals 
American Apparel and Footwear Association 
International Textile and Apparel Association
World Fashion Organization (WFO)

Ghana
Ministry of Tourism, Arts and Culture

Kenya
Ministry of Sports, Culture and Heritage

Nigeria
National Fashion Designers Association of Nigeria: FADAN
Nigerian Textile Manufacturers Association
Nigerian Textile Garment and Tailoring Employers Association
Association of Professional Party Organizers and Event Managers of Nigeria (APPOEMN)

South Africa
Department of Trade and Industry (DTI)

Brands should not be confused with companies. Companies typically own brands, and a single company can have multiple brands. A company with one or more brands can also bear the name of its flagship brand. 

Global
Chanel, LVMH Moët Hennessy Louis Vuitton, Christian Dior SE, Alexander Wang, Diane von Furstenberg, Kate Spade, Marc Jacobs, H&M, Burberry Group plc, Prada S.p.A, Nike, Hermès International Société, Ralph Lauren Corp, Tory Burch, Calvin Klein, Kering SA, Armani, Urban Outfitters, Donna Karan, Levi Strauss & Co., L’Orea, Under Armour, Inc., Quiksilver Inc., Brunello Cucinelli, Coach, Inc., Lululemon Athletica Inc.

The International fashion market is led by Inditex, LVMH, H&M, Nike, VF Corporation, Richemont, Adidas, Fast Retailing, Abercrombie & Fitch, Prada, Gap, Dior, Urban Outfitters, and Burberry.

Events companies include Bassett Events, Inc., MKG, Colin Cowie, David Tutera, A Perfect Event, Rafanelli Events, Oren Co, Wonderland, Eventive, Royal DSM, Dreamsmith Events, Meat & Potato, Liquid media live events, Rockitfish Ltd, Firebird Events Ltd, Alpha Events.

Ghana
Monaa, christie Brown Label, Horseman Shoes, Ophelia Crossland Designs Ltd, Lokko House, Ethical Apparel Africa, Debonair Afrik, Winglow Fashion Academy, Kwabs College, 5 Star advertising and Model Agency, Ghana Textiles Printing Company Ltd, Passion Exhibit Modeling Agency, Purple Kouture, POK Footwear, Hi5 Modeling Agency, Aslin Fashion, ExoPa Model Agency, Afra K Fashion School, Regent Model Management, Yorkcity Fashion Academy, Redlipsticks, Vicky’s Kente, Wear Nation, Alanzaro Fashion Design, Cofiegold Clothing Ltd, Bash Digital Hub, DimpleKothing, Rissemma Company Limited, Top Class Talent Management, ScramDucas Consult 

Kenya
Waridi Events, Zuri events, The Pryme Events, Seraphic Events, Topia Dream Events, Skype Planners Limited, Lois Events, Ashley’s Events, Primera Events Management, Flowers & Events by Kathy, Event House Kenya, Event Hub Ltd, Zenith Events, Parklane Africa, Ami Doshi Shah, Kiko Romeo, Anyango Mpinga, Akinyi Odongo Kenya, Jok A Jok, Adele Dejak, Home 254 Apparels, Looks Like Avido, Sandstorm Kenya, El Afrique, 1v1 Garments, Rose Jewellery, Esko, Sued Watches, Wazawazi, Suave Kenya, Kipato Unbranded, Peperuka World, Bush Princess, Endo Squared.

Nigeria
Andrea Iyamah, Atafo Official, Deola Sagoe, Emmy Kasbit, Ejiro Amos Tafiri, Maki Oh, Lisa Folawiyo, Lanre Da Silva Ajayi, Kenneth Ize, KAI collective, Orange Culture, Style Temple, Tiffany Amber, Studio Imo, Ray Darten, Ade Bakare, Jewel by Lisa, Virgos Lounge, Obsidian, Frank Oshodi, Duro Olowu, Clan, Davida, House of Farrah, Yomi Casual, House of Dorcas, Zizi Cardow, Style Goes To Church (SGTC), Elora Collection, Lisa Folawiyo, Denim Unusual, Anya Wu, Tsemaye Binitie, Emmy Collins, Kiki Kamanu, Buki Akib, Zavandi Jewelry, Zikel Cosmetics, Tara Home of Fashion.

Events companies include Balmora, Zaphhaire events, 2706 Events, Trendy Beevents, Alveena Events, Elizabeth R Event, The Wedding Guru, Magna Events Ball Events, 3003 Events, Eventful, Haven of Imagination, Corban Events Planners, Just Weddings Events, Sellyrite Events Planners, Wow Connect Event.

Startups
OgaVenue, Intelistyle, Holition, Snap Tech, Pocket High Street, Genostyle, Smartzer, Same But Different (Thursday finest), Thread, Hurr Collective, The Fabricant, LoveCrafts, Wardrobe Of Tomorrow, Reflaunt, Lyst, Depop, Tix Africa.

Ticketing companies also play in this industry.

The events industry startups include Eat In My Seat, Catchbox, Sponseasy, 99CentEventStreaming, EventKloud, Crowd Mics, Snapcastr, Jamplify, Stormz, Run the World, Airmeet, Planit, Lush Plans, Afritickets, RentYourHall.

South Africa
SELFI, AMBLE, ÇOISE, Lodika Design, FUATA MOYO, ME&B, Scarf World, Tsotetsi KL, David Tlale, Rich Mnisi, MaXhosa, NN Vintage, Isabel De Villiers, Sindiso Khumalo, Lukhanyo Mdingi, Thula Sindi, Lezanne Viveirs, MzansiStore, Fleeker, Zwelam, Zuri and Imani, Yolo-Asante, Plain Tiger, Sorbet, Bio Oil, Charlotte Rhys, DermaFix, Esse, SAIL, 360 Degrees, Openfield, Enterprise Republic, Otto de Jager, JWT, Republic PR Agency, Phoenix Events, Level Up Management Agency.

Publication
Vogue
GQ
Women’s Wear Daily 
Business of Fashion
Allure
Elle
Cosmopolitan
Ovation Magazine
InStyle
VanityFair
Esquire
City People
Fast Fashion Magazine

Events
Paris Fashion Week 
Milan Fashion Week
New York Fashion Week
London Fashion Week 
Arab Fashion Week
Accra/Cape Town/Lagos/Rwanda Fashion Week
Morocco Beauty Expo
Cosmetics and Hair Exhibition Nigeria

Podcasts
Style and Trends. Bande à Par
Working in Fashion 
Industry Insights. The Business of Fashion Podcast
Sustainability Matters. The Wardrobe Crisis
Brand Chatter. Chanel Connects
Event Manager
Event Tech

Books
The Little Dictionary of Fashion by Christian Dior
Coco Chanel: The Illustrated World of a Fashion Icon by Megan Hess
Fashionopolis: The Price of Fast Fashion and the Future of Clothes by Dana Thomas
D.V. by Diana Vreeland
Worn in New York: 68 Sartorial Memoirs of the City by Emily Spivack

Movies
Devil Wears Prada 2006
Coco Before Chanel 2009
House of Gucci 2021
The First Monday in May
Phantom Thread 2017
Phone Swap 2012
Meet Joe Black
Crazy Rich Asians
The Wedding Planner