Bridgia

Real Estate &
Facility Management

Industry Profile

Overview of the Real Estate & Facility Management Industry

The real estate industry is also referred to as the property industry. It involves the sales, leasing, development, marketing, leasing and management of land and buildings for residential, recreational, commercial and industrial purposes. It is closely related to the construction industry, which involves developing land into buildings and the facility management industry, which provides services to manage and maintain them.

In the past, roperty ownership was for personal residential use, territorial domain, family inheritance, and food production. Today, property ownership and management has become one of the world’s largest industries and safest investments. It is particularly remarkable for its ability to preserve wealth due to its low risk and more likelihood of land appreciation over depreciation.

There are other real estate varieties like land real estate, commercial real estate, and industrial real estate. 

Land real estate
Land real estate involves the use of vacant and underdeveloped lands and properties. In simpler terms, it is the station for real estate managers. Many people are advised to take advantage of lands available in undeveloped areas with good prospects. 

When an individual or company buys as much as they can lay their hands on, they gain control of the land while waiting for the land to grow in value. There’s a huge profit when investors from the residential, commercial and industrial real estate market search for a vast amount of lucrative land from that company or owner. Indirectly, the building cost is saved and allows the buyer to be the builder of the land purchased. In residential real estate, buyers can use these lands for living purposes, such as single-family homes, apartments, duplexes, and condos. 

Commercial real estate
Commercial real estate (CRE) is a property tailored explicitly for business works and working space but not meant for living purposes. Places like this include shopping malls, hotels, recreation parks, office buildings, industrial use etc.

This market allows one to own landed properties that business organisations can use in carrying out their operations and commerce activities. It is a profitable business as investors and entrepreneurs are always on the lookout for areas that would boost the growth of their business. Once a location is seen as a rare point for yielding quick returns, businesspeople rush to acquire it to generate income. 

Industrial real estate
Industrial real estate refers to lands and buildings used for industrial operations like warehousing, manufacturing, construction, research and development, production, distribution and storage facilities. This requires massive capital investment and a good sell-out plan to a bidder. However, the return on investment is usually high when the land is eventually sold.

Technically, you can be a land developer, a real estate agent, a marketer, or a property manager. You could also offer professional services like interior designing, law, general contracting etc. You can earn a commission for marketing structures, and selling completed houses and lands to a buyer by being a sales marketer. A property manager is in charge of renting houses, fixing repairs and ensuring house maintenance. Their fees, most times, come from money deducted from the house’s value on rent. For a developer, your duty involves scouting for potential lands and properties, renovating buildings, leasing or selling real estate properties.

Facility Management
Facility management focuses on the labour force, office space, staff member services, facility culture, building technology, company maintenance, emergency preparedness, security management, space planning, maintenance and repair and the organisation’s plan towards prosperity. It also develops strategies through this on how real estate can be a creative home.

Facility Management (FM) lives on diversity, equity and inclusion (DEI) in the workplace for effectiveness in this modern world. FM is about solving inadequate factors in the real estate sector to balance the workplace and mental well-being. Facility management solves adjustments such as work from home policy, stationary centres, green environment, safety measures, trends from education and technology, and customer care system. 

Facility management is an essential aspect of executing real estate mandates. They drive analytical data decisions to connect with real estate operations to attain future growth in housing development. 

A commonly known variety of real estate management exploited is residential real estate. This type has to do with the building of apartments, condominiums, family homes etc. People from all walks of life can easily participate in its expansion, as all they have to do is change their lands and properties into homes. 

Global View
According to a business research company, the real estate global size in 2021 was $3.4 trillion. It is expected to grow to $3.7 trillion. The International Monetary Funds forecast the global real gross domestic profit to have a 3.7% growth from 2021 to 2023. In 2021, the Asian Pacific region was ranked top in the real estate market, followed by the North American area. 

The facility management service global market in 2021 was valued at 1,239.99 Billion US Dollars, as reported by Fortune Business Insights. It is expected to rise to about 1.9 Billion US Dollars by 2030, according to Precedence research. North America holds the fastest-growing market size in facility management. At the same time, Asia leads in the highest revenue holder due to standard structures and surge in demand.

Africa
According to a report by Business Day archive, the gross asset value of Africa’s real estate sector is 113 Billion Euros, accounting for 1% of the world’s total value.  

According to the Egypt Ministry of Planning, Egypt saw a growth (approximately $10 billion in sales for 2021; an additional $500 million in foreign investment) with an 8% growth. Despite economic challenges, Kenya has a resilient boost in investment and foreign market attraction. It is expected to rise to 5.9% in 2022 from 5.2%in 2021 (Kenya National Bureau of Statistics). In addition, there is global business confidence in the real estate industry, as seen in Nigeria, South Africa and Ghana’s real estate market. Meanwhile, with stable progress, Africa’s size for facility management has been forecasted to grow to around 7% from 2021 to 2025.

Ghana
Ghana’s real estate sector has expanded over the past three years due to a concentration of developers operating in mid to high-end segments, the arrival of non-resident Ghanaians, and foreign investors such as Grit, a REIT and GREA, a German corporate finance and investment management firm. Before the pandemic, the real estate sector’s contribution to GDP was robust due to growing transaction volumes and an increase in the supply of real estate assets. Most real estate transactions in the Ghanaian market are concentrated in Accra and Kumasi.

An estimated 42.1% of Ghanaians own their dwelling unit, while 29.7% live rent-free. Typically, Ghanaians prefer to build and own their houses incrementally, which accounts for the moderation in land use intensity. Numbers from the Centre for Affordable Housing (CAHF) indicate that compound houses account for 57.3%. In comparison, detached and semi-detached houses account for 28% and 4.7% respectively. Huts and flats account for 4.8% and 3.3%. As high-interest mortgages are the order of the day, the government continues to support affordable homes by easing access to housing credit for government workers. As a result, developers focus on the middle to high-income segments of the housing market. 

The strength of the 2018 and 2019 economy led to an increased demand for Grade A offices as the government made the business environment more welcoming for multinational companies. This contributed to an over-supply of office buildings. Goldkey properties completed the PWC tower in January 2020. 

Kenya
Real estate added 525.7 billion Kenyan shillings (KSh), approximately 4.7 billion U.S. dollars, to Kenya’s GDP in the first half of 2021. The annual value added by the sector in 2020 was measured at 996 billion KSh (over 8.8 billion U.S. dollars). It has overall increased since 2016. Kenya GDP: Real Estate data was reported at 280,646.000 KES mn in Mar 2022. 

This increased from 272,197.000 KES million from Dec 2021. 

The thriving tourism industry in Kenya positively impacts the growth of the hospitality sector and, subsequently, the real estate industry and facility management. Thirteen new hotels were projected to be introduced in the country by 2021, invariably increasing the demand for facility management services.

According to the MarkNtel Advisors’ research report titled “Kenya Facility Management Services Market Analysis, 2020”, the Facility Management market is projected to register a CAGR of around 7% during 2020-25. 

The demand for integrated facility management services is expected to rise in the years to come. The single and bundled service providers captured the highest share in the facility management market in 2019. However, the domestic and foreign end customers are more attracted to integrated facility management providers. The ease of contract negotiation, lower cost, and best-in-class services have led to an inclination of the large corporations toward integrated management. Therefore, the demand for integrated facility management services is expected to rise in the years to come.

Nigeria
According to the National Bureau of Statistics, Nigeria, the real estate sector in 2020 accounted for around $7.3 billion, 6.39% of Nigeria’s Gross Domestic Profit (GDP). This makes Nigerian real estate valuable. However, the housing deficit in Nigeria is 20 million units, the highest in Africa, according to research. The UN Department of Economic and Social Affairs report suggests that about 700,000 thousand units of houses ought to be built every year in Nigeria to contain the high demand for housing.

Nigeria’s facility management size was valued at $8,446.0 million in 2019 and is expected to reach 12,662.1 Million USDollars in 2027.

According to a UN report, the Nigerian market evaluation for facility management growth will surpass 6% by 2025. The Federal Capital Territory (FCT Abuja, tops the charts in Nigeria and is suggested to become Africa’s fastest-growing real estate city. It was valued at $8,446.0 Million in 2019 and is expected to rise to $12,662.1 million by 2026. Also, the Nigerian in Diaspora Commission (NIDC) has partnered with the Federal Mortgage Bank (FMB) to launch the Diaspora Housing Scheme.

South Africa
The South African real estate industry generated total revenues of $22.4 billion in 2020, according to a report by Research & Market, which represents a cumulative annual rate of change (CARC) of -2.2% between 2016 and 2020. Between 2016 and 2020, the industry’s consumption volume expanded with a CAGR of 2.5%, reaching a total of 4.3 million units in 2020.

15.6 million South Africans are estimated to be between the ages of 20 and 34 by statistics. Some will make their market debuts as first-time purchasers if a correct economic opportunity arises. Others who already own a home are learning how valuable real estate can be in building wealth. As a result, they are beginning to develop real estate portfolios rather than moving up to a bigger home as their next step.

In 2020 according to a Modor Intelligence report on “South African Residential Real Estate Market”, a sizable portion of South Africa’s affordable housing stock was made up of housing provided by the government. Government subsidies now account for over 31% (2,204,041) of all homes in the nation, up from 29% in 2009. Compared to Gauteng, which has the lowest percentage of government-subsidised housing (27%), the Northern Cape has the highest rate (47%) across all the provinces.

The South African facility management market is anticipated to expand at a CAGR of 3.4%, according to the Mordor Intelligence report, during the forecast period 2022-2027.

The main factors influencing the growth of the facility market include rising demand for outsourced facility management, infrastructure improvements, and private sector investments. As a result, the FM industry’s services have become largely interchangeable commodities. Additionally, because end users are so sensitive to pricing, contracts are designed to be shorter in duration. Customers have been cutting back on FM services due to pressure on rent returns brought on by an oversupply of real estate.

  • Migration
    While there is still a high level of migration from rural to urban centres in developing countries, making cities more densely populated and housing expensive. In developed countries with well-developed infrastructure and professionals that can work remotely, a significant population of people are leaving densely populated cities for suburban and less populated areas for housing affordability and less stress in living.

  • The rise in Home Prices
    The rise in home prices comes from various demands; public demand, construction cost, and inflation. The infrastructure and services provided to occupants and users depend on the rate of inflation, which could be high or unstable. This inflation affects the cost of building materials, maintenance services, and taxation from the government. having to add these factors together results in spike in-home price charges  

  • Eco-friendly Housing
    An eco-friendly house is a building, environment, and equipment that is serene and green without harmful effects on the structure and its users. The call for an eco-friendly impact has drawn the attention of realtors and facility managers to change facilities’ culture to enable a greener approach. The buildings are made to reduce carbon emissions and pollution, accommodate in-house plants, ventilation and natural lighting, friendly technology and robotics. 

  • Increasing Investment in Affordable Housing
    The size of families has gotten smaller; people are not building large houses anymore, and more professionals want basic accommodation. This is due to the increase in middle-class earners, university and college students, and single-family, multi-family housing searches. It also helps to meet people’s housing needs for work-related travels, tourist vacations, short-long term accommodation, and education purposes to boost domestic revenue. 

  • Homesharing
    Platforms such as Airbnb make it possible for people to list their houses for other occupants. It has also become a big business for some people. E-commerce platforms and retail logistics for sharing living and working spaces in different cities help individuals rent and occupy the building they desire. 

  • The rise in Shopping Malls and Recreational Centres 
    Shopping malls and recreational centres are on the increase, especially in developing countries, to meet the demand of the growing middle-class population. This is a facility management package to get consumers day-to-day benefits and quality amenities they require at their doorsteps. It also makes easy access to kids’ food items, clothes, commercial activities, gyms, and parks. 

  • Contracting of Facility Management 
    Outsourcing is a trend in facility management that positions companies to think about future possibilities through business models and policies, capabilities, costs and coverage of end-to-end work experiences. In addition, the distribution and supply chains for goods and services for proper warehousing and storage reduce operational costs over rising upfront expenditures. 

  • Modern Technology 
    Modern technology connects the objectives and plans of the company to accelerate smart building for the comfort of employees efficiently. These include asset tracking, proptech, construction tech, computer-aided facilities management, automatic meeting schedule, and regulatory code compliance software. Using artificial intelligence and machine language programming, building management systems (BMS) collect valuable data and analysis for FM managers. FM managers can then use the data analysis to proffer solutions for the building, the users, and the workforce. These tech solutions provide advanced changes, quality service and trackable information in facility management.

  • Flexible Work and Customisation 
    This facility management trend improves the flexibility of branded services, use of space, workhouses and smart teams to work remotely. In addition, customer experience is enhanced through online tools such as apps, surveys, and AI to achieve FM solutions. These tools help clients receive timely updates and insights about the goods and services needed. This allows the facility management value through optimum resource utilisation.

  • Advanced 3D printing of building parts 
    3D building materials gradually take the global building concept to an advanced level for future impact. Europe, America and Asia are leading in the sustainable forefront for the use of 3D building parts.

  • Recyclable Blocks  
    Recyclable blocks are becoming a trend in the developing world to reduce the costs of actual building blocks (cement and bricks). In addition, plastic materials innovations create recyclable blocks for residential real estate buildings to make housing affordable. Challenges solved here are dependence on traditional building materials, wastage of building materials during making and building, poor quality building and construction materials, and costs of using concrete and other building materials.

  • Solar panel roofs 
    This type of roofing tile consists of solar panels. Hence, it is different from the separate solar panels placed on roofing sheets in a house. Consumers have a high demand for clean and safe energy, and the solar panel roof meets the needs and provides renewable energy for generating electrical power and reducing air pollution. The challenges solved by solar panel roofs include an unstable power supply for buildings and pollution compared to generators.  


    Smart Buildings 

    FM services and practices are changing with smart buildings and software containing HVAC units, sensors, CCTV security, integrated lights (LED), and adjustable desks. Smart buildings solve the following challenges: insecurity in a building, wear out and damage by facility equipment and lighting systems.

Land and environment 
Access to land, land administration, housing materials, and the environmental impact of residential and commercial real estate building affect wildlife and forestry of specific areas and their existence.

Work health and well-being 
Change in demographic trends, comfort in the residential areas, workspace, and multicultural settings for individuals, families, communities and reams.

Finance 
valuation and pricing, affordability, mortgage, real estate investments, real estate as collateral, and dead capital

Policies  
Land administration, ownership and tenure systems, housing, work from home, commercial property development, and environment.

Facility Management and added value 
Space planning, hospitality and safety, optimisation, residence and workspace experience, digital tools, facilitation

Facility Management organisation and development 
Organisational design, transfer of knowledge from facility management to building projects, strategy development, sustainability from goal to action, timeliness.



SDG 9 
Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. Building structures are meant to stand the taste of time. Innovative concepts to sustain buildings and real estate properties contribute to economic and environmental growth.

SDG 11 
Make cities and human settlements inclusive, safe, resilient and sustainable. Globally, many people live in cities. Today, climate change considerations for real estate, building, and construction are necessary to cut down energy-related emissions. In addition, cities are designed to cater for mental well-being, space and affordability.

SDG 15 
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. The forest is vital to global environmental and socio-economic development. They provide the real estate industry with a shield against flooding and erosion, carbon mitigation for a serene environment, and beautify the sector to become a crucial natural habitat.

Real estate and facility management affect over 6 billion people on planet earth. However, there’s a massive deficit in the availability of quality housing for average salary earners and people in the rural-urban areas in the world. Significant challenges affecting real estate and facility management and the opportunities for innovation include: 

  • Documentation
    A verbal agreement is subject to change, denial, and dispute. Written agreements must be documented exclusively with both parties fully aware and the consent granted. According to the Nigerian Institute of Estate Surveyors and Valuers (NIESV), 80% of Nigerian lands do not have occupancy certificates. It affects real estate and facilities’ financial transactions. The digitalisation of CofO documents and GIS use is a real estate innovation meant to secure records of lands and properties
  • High-cost building materials, rents, taxes and property prices
    Building materials are subject to fluctuating prices, i.e. lumber products are in high demand. Still, supply is low and therefore, the prices are exorbitant due to scarcity. The housing taxes and high price rates keep people in a state of migration, humanitarian crisis, and homelessness. Innovation in the industry is using low-cost building materials such as 3D materials. Another innovation is ‘payments in instalments’ and affordability to acquire full ownership. Realtors offer this unique system where individuals can own home through instalment paying of the renting house. Low rates by mortgage banks have seen an increase in the development of real estate business and acquisition of buildings by individuals
  • Funding and investment constraints
    The issues of funding and asset assistance in real estate management are a significant concern. These investment funds enable capital support for major real estate works. Mortgage bank interest rates could either encourage or discourage the option of taking loans for real estate projects. Innovation includes selling properties to buyers before houses are completed or developers collaborating with landowners to share returns. In addition, the system of monthly contributions is designed by mortgage banks to enable cooperatives to have access to quality and affordable homes over some time.
  • Government policy
    Government policies affect real estate operations. The land tenure system and insecure property rights are crucial issues. Land acts passed from generation to generation by locals also affect land access for commercial real estate purposes and administration. An example of innovation is the land swap: ‘FCT Land Infrastructure Swap Initiative’, which means the private sector can provide infrastructure in exchange for land. Also, the Central Bank of Nigeria (CBN) real estate support programme.
  • Natural disaster
    This natural factor could wipe out an entire real estate property—for instance, the hurricane disaster in Florida. Natural disasters include; flooding, earthquake, hurricane, tornado etc. Innovation in risk assessment and insurance of properties.
  • Land as dead capital in many low-income countries
    People cannot use their land for collateral. Innovation like rural to urban or city development helps make these dormant lands open for real estate purposes.
  • Poor Maintenance Culture in Africa and the world
    The deteriorating facilities show poor maintenance practice and investment for upgrading the facility technology. Therefore, companies must use up-to-date facility management culture to brand occupants’ workspace and living conditions. However, maintenance and repair of ageing equipment and facilities reduce the general development of facility management. Therefore, areas of innovation involve the growth of the facility management business like HVAC maintenance, building technology and software to expand and achieve new goals.
  • Cost Control
    Facility managers are burdened with managing facilities with low investments and funding for the budget. It affects the prospects of facility managers to implement upgrading and new designs for users and the building. Facility managers do more despite less financial support.
  • Coordinating teams and multitasking
    This poses a considerable challenge as forming the right team that can work to integrate FM practices is sacrosanct. Multitasking can cause fatigue and an unconducive environment for workers. To implement communication, organisation and knowledge sharing, facility managers have to use innovations such as FM software to connect with their teams for synergy and productivity
  • Money laundering
    Real estate is a hotbed of investment from ill-gotten wealth, international crime syndicates, and money laundering. Many service providers do background checks and validate documents. They ensure that real estate companies are not seen as accomplices in crimes perpetrated by real-estate investors.



Online Property Discovery 
Search, tour, live feedback and more for shelters, sharing space, working space, and warehouse space are spotlighted on online platforms for easy access. The “online customer” has improved digital customer analytics to deliver contemporary real estate and facility management services. 

Internet of Things 
IoT, especially for facility management like software programming (i.e. apps), robotics, artificial intelligence (AI), sensors, and electronics, manages and maps out the life activities of a building. It forms habits such as the best place to work, well-being connection, and facility culture into developing the building structure through smart solutions.

Satellite Imagery 
Satellite imagery is critical for planning cities, towns and the geographical impact of building on the land. High-quality resolution images and spatial data help to highlight the location factor of planning cities and peoples’ services like vegetation cover, health and sanitation etc. Furthermore, real estate property sales rely on location. As a result, visuals, monitoring, and analysis from satellite imagery are crucial.

Digital Marketing 
The dimension of real estate marketing on digital platforms has seen a quick rise in the sector’s revenue, literacy, and awareness. In addition, digital marketing makes attractive real estate properties and services available for clients to occupy.

Building Information Modeling 
Data and prototypes from building information modelling (BIM) sets up the stage for managing digital real estate assets. This technology is used during the planning and construction stage. It also emphasises modern-day demand for space and lighting systems.

Digital tokens 
Currently, digital tokens are possible through crowdfunding and fundraising in real estate for investment funds and startup companies. These tokens are encrypted and secure to carry out online transactions and end-to-end digital services in real estate. 

 

The real estate industry is open to graduates from all fields, and many roles do not require having a degree. It is as much a relationship-based industry as a hands-on industry requiring attention to details in layout and numbers. Jobs in the real estate and facility management industry include:

property/real estate marketer/agent/manager

facility/building manager/supervisor/coordinator

surveyor, civil engineer, architect, interior designer

asset manager, marketer, broker, property consultants and lawyers

The highest-paying jobs in the industry are in brokerage, security operations, commercial property management, real estate investment, Auditor, Facility Director, and Architect.

  • Communication and Persuasion: It is a crucial skill in the industry, communicating with artisans and co-workers in specifying designs, visual communication and convincing buyers to buy. The act of communication and call to action will engage clients to take action and be interested in real estate offers. 

  • Planning and organisation: Building design, layout, plans and organisation, and formulating building plans and strategies are necessary for survey, architecture and sales in real estate management. Also, facility management would brighten up with organisational skills and planning for the well-being of people.

  • Networking and Teamwork: meeting people and working with artisans, co-workers, regulators, and industry specialists. This helps to transform your career objectives into a better form. It is relevant in this industry because it helps align your prospects and build your reputation

  • Numeracy and Financial Literacy: it is a numbers industry involving calculating plots, housing units, rooms, and prices to acquire or sell. Also, record books and accounting skills like Microsoft Excel and other software knowledge. It is necessary to give cogent and cognitive arithmetics of real estate and facility data and information.

  • Self Awareness and Management: it is a relationship and people-based industry. Therefore you must have a high level of emotional intelligence.

    Digital Skills: Content development and social media marketing, content to promote your properties. Data analysis also for facility managers helps map out critical areas for improvement. It is an important skill to have as modern facilities and real estate management record success in engaging netizens through branding, sales, marketing, algorithm, artificial intelligence, data analysis, etc.

The following is a list of degrees directly related to the industry, including Property/Real Estate Management, Architecture, Building Technology, Civil Engineering, Surveying, Urban and Rural Planning, and Property Law. 

In addition, postgraduate degrees relevant to the industry include:
Postgraduate Degrees (Masters):  in Hotel tourism, Surveying, Land Management law, finance, real estate & natural resources, Real Estate and Property Management, MBA in Modern Workplace & Facility Management, MSc Property and Facilities Management, Business Administration, Master of Land Economy (Rural Surveying), Construction and Real Estate.

There are many short courses and training programmes related to the industry. For example, they may cover Real Estate Finance and Investing, Property Development, Real Estate Valuation and Modeling, Facility Management, and Taxation in Real Estate management.  

Relevant professional courses and certifications include Health Safety and Environment (HSE), Project Management Professional, IREM Certified courses, Certified Facility Manager (CFM), Certified Real Estate Brokerage Manager, Leadership in Energy and Environmental Design certification(LEED), and ProFM Facility Management programmes.

A professional workplace with an attractive facility culture can spur you into becoming an impactful leader and a global citizen. Despite the early difficulty in getting in, the eventual breakthrough is a worthy course. 

The following tips are helpful for you to succeed in this industry:

Know what segment or role in the industry you would like to be involved in – this is a crucial subject one must consider before choosing a role in this organisation. It helps position you well, and your area of strength will help you perform better with passion. Also, the role comes with work demands and benefits, which could be a decider. As an entrepreneur, asset and property management is a lucrative sector to join as cash flow is considered significant.  

You can work in technical roles for companies that provide services to real estate companies. These may include architecture, civil engineering, and surveying. These services are high in demand with flexible work hours and convenient pay. 

Marketing jobs are the easiest to get in the industry. But your success will be highly dependent on your marketing skills, network or street smarts. Confidence is required, and the ability to build trust and reliability will strengthen your relevance. 

You can find internship opportunities in a real estate company to gain experience. These internships give you in-depth knowledge about office and organisation standards and professional ethics. It provides your mentorship from the perspective of who you work under during your training.

Starting as an entrepreneur in the industry requires significant family investment. But you can start as a provider of services such as interior design, landscaping etc. This gives you the chance to showcase your skills to clients and generate valuable relationships and revenue for advancing your prospects.

Meet and greet with real estate and facility specialists – Confidence is a significant factor when meeting A-list industry experts. The phrase “be yourself” is essential. In real terms, face-to-face interaction and expression connections are more valuable than online chats. The meet and greet with real estate and facility specialists require courtesy, good communication skills, appearance, and, most importantly, timing. Your timing has to be correct. 



Real estate and facilities management is a booming business in big cities. At the same time, the latter is almost nonexistent in rural areas because many skilled workers earn better salaries. The opportunities for economic growth thrive more in commercial cities and urban areas because it has the highest concentration of trade and commerce. This provides fluidity for real estate businesses to succeed.

Most of Nigeria’s real estate industry jobs revolve around marketing, which requires attempts to meet targets, advertising, and incentivising and looking for buyers. In addition, the marketing strategies expose real estate services to potential clients for sales and partnership.

It is a relationship-based industry; it requires significant investments, which people only make when they trust someone. Managing tenants also requires being able to manage relationships. Interpersonal relationships will help to form client-customer understanding and partnership.

Salaries are low, but commissions can be very rewarding. Being street-smart is highly beneficial. Professionals who work in construction and legal are paid better salaries. The perks of marketing sales outside routine office work encourage workers to flourish and bring in more customers.  

Most real estate professionals are always on the field except for facility managers. Facility managers take care of the organisation’s facility activities and are usually positioned at the facility station. They have field commissions for maintenance, checkups, and supervision when they move from one site to another.  

It is an industry where one can build a network and learn marketing skills. Negotiating is a fantastic skill to thrive in real estate marketing. The circle of friends forms the bridge to gain contracts, deals and leads for real estate business survival.

A lot of flexible work opportunities as long as you meet your targets. It creates room for other day-to-day activities and further improves the mental well-being of workers.

International
International Facility Management Association
International Real Estate Federation (FIABCI)
Institute of Real Estate Management (IREM)

Ghana
Ghana Real Estate Developers Association

Kenya
The Architectural Association of Kenya, Real Estate Investment Trusts Association of Kenya, Biorisk Management Association of Kenya

Nigeria
The Real Estate Developers Association of Nigeria (REDAN)
Real Estate Professional Association of Nigeria (REPAN)
Nigerian Institute of Building (NIOB)
The Nigerian Institute of Estate Surveyors and Valuers (NIESV)
Nigeria Institute of Town Planners (NITP)
Association of Facility Management of Nigeria 
International Facility Management Association (Nigeria)

South Africa
South African Facilities Management Association (SAFMA), Higher Education Facility Management Association of Southern Africa (HEFWA), SA Property Investors Network (SAPIN), Real Estate Business Owners of South Africa (“REBOSA”), Institute of Estate Agents of South Africa (IEASA).

International
Donald Trump

Ghana
Gideon Akrofi, James Orleans-Lindsay, Michael Asiedu, Freda Prempey

Kenya
Lizzy Wanyoike, Zameer Verjee, Darshan Chandaria, Stephen Njoroge

Nigeria
Sijibomi Ogundele, Umar Abdullahi, Dr MKO Balogun, Jayne Onwumere, Olawale Ayilara.

South Africa
Paul Stevens, Debra Maddocks, Sisa Ngebulana, Teren Ramnundlall.

International

UN-Habitat

Ghana
Ministry of Works and Housing

Kenya
Ministry of Lands and Physical Planning, Ministry of Transport, Infrastructure Housing, Urban Development and Public Works, Estate Agents Registration Board, Kenya Real Estate Developers Regulatory Board

Nigeria
Federal Ministry of Works and Housing
The Federal Housing Authority (FHA)

South Africa
Estate Agency Affairs Board (EAAB), Rental Housing Tribunal, Construction Industry Development Board (CIDB), Housing Development Agency, Independent Development Trust(IDT), National Home Builder’s Registration Council (NHBRC), National Housing Finance Corporation, South African Council for Planners (SACPLAN), Department of Human Settlements.

Segments in the industry are property companies that sell and develop land and residential and commercial real estate. And also companies that find, lease and manage relationships with occupants; and facility management companies that manage and maintain properties. In addition, several companies provide data, software, and other services for companies in the real estate and facility management industry. Finally, the property segment is also a significant niche in the media and publishing industry.

International Companies
Property sales and development: Colliers International, Zhenro Properties Limited, Lincoln Property Company, Greystar, Vacasa.

Real estate management: BH Management Services, Sotheby’s International Realty, Eastdil Secured, Brookfield Asset Management, Prologis, Crown Castle International, ERA Real Estate, Segro, Keller Williams Inc, Grit Real Estate Income Group, Simon Property Group, Equity Residential, RE/MAX, Countrywide PLC, Century 21, Berkshire Hathaway HomeServices, eXP Realty, EXIT Realty, IQI Global, Colliers International, Cushman and Wakefield PLC, Homie Real Estate, American Tower Company, Houwzer, Vornado Realty, BrazilOasis, Equinix, Greystar, Boston Properties, Knight Frank,  WellTower, Redfin, AlArgan International Real Estate Company, Covivo SA, L E Lundbergfoeretagen AB, Healthpeak Properties, PIK Group, Link REIT, AvalonBay Communities, Public Storage, Savills, Foxtons, Lendlease, Rendall and Rittner, Altus Group, BNP Paribas Real Estate, Hamptons, Firstport, Leaders Roman Group, Lambert Smith Hampton, Places for People, Damac Properties, DTZ, Newmark, British Land Company, Optivo, Coldwell Banker, Public Storage, Richmond American Homes, HVS, SitusAMC, HomeMade, Cortland, Audley Group, Revantage, Arun Estates, Guest Ready, Realogy, Landmark Properties, Camden Property Trust, BGIS, Wedgewood, CA Ventures, PropTiger, Bidwells, Housing.com,  Arthur Online, Ivanhoe Cambridge, Oxford Properties, Shepherds Bush Housing, Lincoln Property Company, Akelius, GVA Property Consultancy, Lodha, Pinnacle Property Management Services, Carter Jonas. 

Facility management: Commercial Real Estate Group (CBRE Group), facility management express (FMX), Sodexo services, Aramark, Johnson Controls, Compass Group PLC , ISS/AS, Jones Lang Laselle IP (Inc), Cushman & Wakefield, AMBA FM, Dussmann Group, Atalian Servest Group Ltd, Bharat Vikas Group, ADR Property Group,  Atkins, Carillion, Cofely, Incentive FM, Black Label Immobilien, SGP Property & Facilities Management, Der Immo Tip, Telereal Trillium, Blue Diamond Facility Management Services, Maxicare Facility Management Services, Savills Immobilien Beratungs- GmbH, Fixemer Real Estate, Metropolitan Commercial Realty Inc, Mandevco Properties Inc, Bruce Ward Realty, NAI Commercial, Feldmann Immobilien, First Citiz Berlin, Darna Immobilien, HomeCompany, Terracap Management Inc,  Universal Realty Group, Workspace Group,Convene, ESG Holdings Limited, Shanghai Aideite Facilities Management Company Ltd,  ADEN Group, DBEST Facility Technology Management Company Ltd, ISS Group, Ohana Building Services Group, Amacon,  Cogir Real Estate GP, Towers Realty Group, Real Property Management Limited, My Place Realty, Kipling Group Inc, Martello Property Services Inc, Allied Properties REIT, Cromwell Management Quebec Inc, Royal York Property Management, VLR, Royalty General Construction,    

Startups
Smartworks, WeWork China, Property Guru, Arrived Home, VTS, Pacaso, Loft, Dusty Robotics, Habyt, Brick&Bolt, Kodehyve, HqO, WeMaintain, AirBnB, Zillow.com 

Ghana
GoldKey Properties Limited, Clifton Homes, Whitewall Properties Limited, Denya Developers Limited, Primrose Properties, Earlbeam Realty, Lakeside Estates, Rehoboth Property Limited, Properties Portfolio Ghana, The Greens, ToBlues Properties Limited, GreenPark Properties Limited, DP Group Limited, Swami India Ghana Limited, Devtraco, Appolonia, Adom City Estate Limited, Imperial Homes, Chain Homes Limited, Trasacco Estates Development, Mayfair Estates Limited, JL Properties, Beaufort Property, Quao Realty, Emerald Properties, Regimanuel Gray Limited, CPL, Mobus, Emefs Construction Limited, Signum Development, Golden Coast Developers, AppFolio, MeQasa

Kenya
Llyod Masika, Gateway realtors – Nairobi, Archstone realtors Kenya, Bemwa realtors ltd, Ryden international limited, Dominion realtors, Villa care ltd, Dunmore Real Estate, Hayer One Ltd, Nexgen Realtors Ltd, Westend realtors, Royani Realtors, Pam Golding Properties Kenya, Jay Realtors, Samia Commercial Agencies, Gimco Limited, Gakuyo Real Estate, Crystal Valuers Limited, Vaal Property, Suraya Property Group, Tracton Realtors, Aristocrat Realtors, Azizi Realtors, Axis Real Estate Ltd, Ark Consultancy Limited, The Empire Realtors Limited, Heritage Realtors Ltd, Hass Consult Limited, Acute Realtors, Slan Realtors Limited, Sian Realtors Limited, Mobi House Realtors, Bestcare Facilities Management Ltd, Gem Properties, Hurricane Services Ltd, Introfix Property Maintenance Services, Broll Kenya, Suraya Facilities Management, Famio Home & Office Maintenance, Depress Group,SGS Kenya, GNA Real Estate, Tsebo, G4S Kenya, Cushman & Wakefield Excellerate Services

Nigeria
Jide Taiwo & Co Real Estate, CDV Properties and Development, Kings Court Real Estate, Chaman Properties, Primrose Development company, MLS Properties, RevolutionPlus, Adron Homes and Properties Limited, UPDC

Real estate management: Cosgrove investment limited, Royal Realtors Estate Services, Landmark Corporate Realty Limited, Ziloc homes, Osas & Oseji, Brains & Hammers city, Naan Real Estate limited, Cortts Real Estate and Property Development Company,Abacus Building Services Limited, Bestlink Homes and Services, Ubosi Eleh & Co, Diamond Realtors, Cadwell Limited, Oparah Realty, Jiji Real Estate, The Crown Property Service, Marshall Consulting, Wealth Homes Properties and Services Ltd, Alphard Limited, Berryfield Integrated, BGE Property Holding, Bilaad Realty, BigHomes, Bullion Group Limited, Citi Design Works And Associates Limited, Cob Properties & Co, Dainik Real Estate Limited, Swiftrevolver, Fidelity Properties, Synergy Real Property, InnoHomes Ltd, Gbenga Olaniyan & Associates, Global Satellite Property, Greenfield Real Properties and Estate, kingsmate Properties Limited, Macfadan Properties, Northcourt Ltd, Sow Real Estate, Tajo Properties, Viztech Real Estate Consult, Karl Nad Limited, Waterfalls Properties,  Swizz Homes Ltd, Ifedi Homes and Properties, Honesty Real Estate Agencies, Goldwatt, Easy Dreams Properties, Divine Shelter Property  Limited, Cincinnati Homes Limited, Chigo Properties, Avisterra Homes, Abi Properties Ltd, Alemoh Inanape Real Estate Developer, Armstrong Shelter Limited, Bakare Bolaji And Associates, Dan-Ric Nigeria Limited, Formula One Properties Limited.  

Facility management: Global Property and Facilities International Limited (GPFI), Alpha Mead Facilities, ShelterCare FM consults, James Cubitt Facility Managers, GreenKey FM, Eko Maintenance Limited, Grandeur Real Estate, Filmo Realty, Rapid Facilities Management, Biodun Roti Realtors, Blue-View International Resource Nig. Ltd, Watchman Properties Ltd, Adret Nigeria Ltd, Green Facilities Limited, Broll Property, Briscoe Properties Limited, Total Facilities Management Ltd, CXALL Facility Management Company, Rhapsody Facilities Management Co. Ltd,  Eliezer Facility Management Company, Max-Migold, Gwill Facility Management & Maintenance Company, Solid Rock Facility Management Company, Libra Reliance Properties, Mosaic Management Services, Provast Limited, Willco Property Management, Provast, Trim Estate & Facility Management, Deep-Springs Facilities, Greenstone Real Estate Services, Maryland Real Estate and Facilities Management Limited, Ruth Ama Estate Services, Rumen Integrated Services, Joa Integrated Services, Ikon Facilities, Heflam Services, Cephas Brawn Services Limited. Bara Space Solutions, IfyBennett Services Ltd, Zezi-Forte Global Solutions Ltd, Ora Egbunike & Associates,  Chogon  Facilities Services Limited, Mani Nine Nigeria Limited, Broomz And Packerz Integrated Services, Truetech Facility SolutionsAnd Management, Blue Scrude Petroleum Resources Limited, Benati Solution, Coral Industrial & Commercial Cleaning Services.

Startups
Estate Intel, Bungalow, Spleet

South Africa Leading Companies, Employers and Startups
Remax, Pam Golding, SEEFF, Rawson, Chas Everitt International Property Group, Just Property, Jawitz Properties, Harcourts South Africa, Firzt Realty, Housing South Africa, Law Real Estate, Century 21, ERA Real Estate, Engel & Völkers, Seeff Southern Suburbs, Steyn City, Rabie Property Group (Pty) Ltd, Allegiance Properties, Anaprop Property Management, Dijilo Property Management, 4D facilities management, Key Building Solutions, International Facilities Services, Bidvest Facilities Management, Vizual Property Care, UNIVAC Cooling Service, Ecowise Facilities Management (Pty) Ltd, Sunburst Property Investments, Pareto Limited, Equites Property Fund, Vukile Property Fund.

Publications
Realty Times
Realtor Magazine
PropertyWeek
Castles Lifestyle
Luxury Real Estate
Buildings.com
i-FM
Facility Executive
FMLink
IFMA FMJ

Events 
Africa Property Investment Summit 
Lagos Real Estate Fest and the Africa International Housing Show (formerly Abuja International Housing Show) 
West Africa Property Invest Summit
Real Estate Unite
International Conference on Hospitality and Facilities Management (ICHFM)
International Conference on Facilities Management and Services (ICFMS) and Operations (ICFMO)
International Conference on Facilities Management 
FMExpo and FMShow

Podcasts 
The Real Wealth Show Podcast by Kathy Fettke
The property management mastermind show by Brad Larsen
Real estate rockstars podcast by Pat Hiban
Rental rookie by Emily Du Plessis
Buildings Podcast
FM Evolution
FM Forward
IFMA FMCC Podcasts

Books 
Real estate investing quick start guide- Symon He
The encyclopaedia of commercial real estate – Terry Painter
Your 1st year in real estate – Dirk Zeller
Never split the difference by Chris Voss
Property Management Systems From A to Z – By Dick Jonilonis
The Facility Management Handbook
Facilities Management: Managing Maintenance for Buildings and Facilities

Movies  Downtown Abbey
I Love You, Man 
Chinatown
The Big Short
Local hero
Up 
Skyscraper

References

https://www.realestateexpress.com/career-hub/blog/real-estate-tips/7-business-tips-for-new-real-estate-agents/

https://www.amazon.com/gp/bestsellers/books/2655

https://www.wealthmanagement.com/development/15-movies-about-real-estate-development/gallery?slide=2

https://www.failory.com/startups/real-estate

https://estateinnovation.com/26-top-nigeria-construction-companies-and-startups-innovating-the-industry/

https://www.ziprecruiter.com/g/Highest-Paying-Real-Estate-Jobs

https://northcourtrealestate.com/download/2022%20Nigeria%20Real%20Estate%20Market%20Outlook%20(Compressed).pdf

https://www.mordorintelligence.com/industry-reports/africa-facility-management-market

https://www.marketwatch.com/press-release/nigeria-facility-management-services-market-size-landscape-industry-analysis-business-outlook-current-and-future-growth-by-2030-2022-04-05

https://nairametrics.com/2022/02/15/real-estate-markets-to-watch-out-for-in-africa-in-2022/

https://explodingtopics.com/blog/real-estate-trends

https://www.unn.edu.ng/real-estate-and-land-policy-research-group/

https://www.nairaland.com/6443952/list-professional-bodies-associations-nigeria

https://guides.loc.gov/real-estate-industry-sources/associations

https://www.iqiglobal.com/blog/top-10-international-real-estate-agencies/

https://www.getmaintainx.com/blog/facility-management-blogs-magazines/

https://emerald.com/insight/publication/issn/1472-5967

https://www.indeed.com/career-advice/career-development/property-management-certifications

https://www.google.com/amp/s/www.masterstudies.ca/Masters-Degree/Real-Estate/amp/

https://www.investopedia.com/articles/07/history-real-estate.asp

https://www.forbes.com/sites/noahkirsch/2021/05/13/the-worlds-largest-public-real-estate-companies-2021/

https://10times.com/top100/real-estate

https://spaceiq.com/blog/what-is-facility-management-in-real-estate/

https://www.businessinsider.co.za/south-africa-housing-market-boom-especially-in-cape-town-2022-7 

https://www.morganstanley.com/im/en-us/registered-investment-advisor/insights/articles/2022-global-real-estate-outlook-late-cycle-investing-philosophy-comes-early.html

https://www.alphapartnershipstrainings.com/category/28-real-estate?gclid=CjOKCOjwspKUBhCvARlsAB2lYuuvpabSRRUgHGcFU8dsUAOTELGcamS6YAT9CbByaH-AJCKUpbpA3j4aAkjREALw_wcB

https://spaceiq.com/blog/innovative-ideas-for-facility-management/

https://www.precedenceresearch.com/sample/1624

https://www.archive.businessday.ng/real-estate/article/africas-real-estate-gross-asset-value-only-e113bn-despite-population-size/

https://www.nyongesasande.com/list-of-the-best-realtors-in-kenya/

https://www.ceicdata.com/en/kenya/sna-2008-gdp-by-industry-current-price/gdp-real-estate https://www.statista.com/statistics/1167925/value-added-by-the-real-estate-sector-to-the-gdp-at-current-prices-in-kenya/#:~:text=Real%20estate%20added%20525.7%20billion,has%20overall%20increased%20since%202016.https://www.marknteladvisors.com/research-library/kenya-facility-management-market.html

https://rak.co.ke/rak-3rd-edition 

https://avancemedia.org/2019miyk/

https://avancemedia.org/2019miyk/ https://www.linkedin.com/in/stephen-waweru34-snw3/?originalSubdomain=ke

https://lands.go.ke/ https://www.transport.go.ke/ https://estateagentsboard.or.ke/ https://www.cytonn.com/topicals/kenya-real-estate-developers-regulatory-board

https://www.iea.org/articles/kenya-energy-outlook

https://www.kengen.co.ke/index.php/information-center/news-and-events/kenya%E2%80%99s-electricity-demand-hits-new-record-peak-of-2,051mw.html

https://northcourtrealestate.com/download/GHANA%20RE%20Market%20Report%202021-compressed.pdfhttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0218662
https://www.ghanaweb.com/GhanaHomePage/NewsArchive/Ghana-Property-Awards-delivers-another-wow-night-for-Ghana-s-Real-Estate-and-Construction-Industry-1409737
https://www.mwh.gov.gh/news-and-events/
https://blog.meqasa.com/top-30-real-estate-companies-in-ghana/
https://www.mordorintelligence.com/industry-reports/residential-real-estate-market-in-south-africahttps://www.researchandmarkets.com/reports/5360168/real-estate-in-south-africa-market-summary
https://www.mordorintelligence.com/industry-reports/south-africa-facility-management-market
https://www.africa.com/7-leading-real-estate-companies-in-south-africa/
https://digitalmarketingdeal.com/blog/real-estate-companies-in-south-africa/https://mostten.com/top-facilities-management-companies-in-south-africa/https://df.media/17-best-south-africa-based-real-estate-investment-startups-and-companies-2021/
https://www.gov.za/links/housing-0
https://www.property24.com/articles/these-are-sas-most-inspiring-property-investors-for-2021/30750