Creativity & Critical Thinking

Industry Skill

It is the ability to understand the relationships between ideas. Produce new ideas, solve problems, and create opportunities by bringing in a fresh perspective while leveraging thought processes that may require thinking; rationally, laterally, and imaginatively. 

As job opportunities become limited and digital technologies make more jobs obsolete, creativity and critical thinking are skills that set apart graduates as preferred employees and successful entrepreneurs. They have the ability to connect seemingly unrelated concepts, generate news ideas, critically evaluate options, and look beyond the box while making decisions.

“I interned in the strategy department of a company. I analysed the sales data, came up with ideas for how a new product can be targeted at students, and suggested concepts and content ideas for promoting the new product through social media channels.”

Embrace opportunities for thought leadership in writing, speaking and contributing to panel discussions. Develop your own critical thinking ability by having conversations whose worldview differs from your own. Contribute to media platforms in writing and participate in challenges aimed at spurring creativity.

Top among these industries are:

  • Consulting
  • Development & Sustainability
  • Film and Music
  • Higher Education
  • Information and Communication technology
  • Marketing Communications
  • Media & Communications

Top Demand Careers:

  • Marketing, Sales & Services
  • Legal Services


  • The Matrix
  • Critical Thinking
  • Dead Poet Society
  • Inception
  • August Rush


  • Thinking, Fast and Slow by Daniel Kahneman
  • Factfulness by Hans Gosling
  • The Art of Thinking Clearly by Rolf Dobelli
  • The Digital Workplace: How Technology Is Liberating Work by Paul Miller
  • Deep Work by Cal Newport


  • The Knowledge Project Podcast – Farnam Street
  • Case Interview Preparation & Management Consulting
  • Critical Reasoning for Beginners by Oxford University
  • Digital Workplace Impact
  • Back to Work