Digital Technology
Industry Skill
What It Is
Digital proficiency is the ability to use information technology skills, devices and applications to assess information, process data, communicate, and collaborate with others in getting work done faster and more efficiently.
There are five skill tracks in digital proficiency are coding, data, design, and content development.
Productivity and Collaboration Tools:
- The use of applications for word processing, spreadsheet, presentations and publishing applications in a collaborative manner.
Digital Communications:
- Content Development: this is the application of digital skills in media and communications for creating multimedia messages in digital formats that inform, educate, inspire, and call to action.
- Social Media Management is applying digital skills for information exchange on social media platforms. It also involves engaging the public and performing business functions.
- Digital Marketing: this is applying digital skills to promote ideas, goods and services through online channels. It provides an intersection for design, data, content development and social media.
Data:
- Data Analysis/Analytics and Visualisation: the process of extracting, examining and exploring data to find the information it may provide. It is the graphical representation of data to communicate information.
- Data Science: an interdisciplinary field that uses statistical methods and algorithms to extract knowledge and insights from data.
- Artificial Intelligence: the application of machine learning skills in developing data models and applications that learn from data to improve prediction accuracy and provide actionable insights.
Design:
- Graphics design: applying digital skills for media and visual communications.
- 3D Design: the use of design applications to create 3D models.
- UI/UX Design: the design of experiences and interfaces with which people interact with digital applications, devices, and services.
- Modelling & Simulation: the digital replication of physical entities, processes and systems that can be tested and optimised by digitally changing their physical attributes as parameters.
Coding:
- Web design: applying digital skills to create and publish online pages to provide information. Creating forms to collect data and tools for information exchange with an online audience.
- Automation: applying digital skills to set up tasks, processes and systems to run with minimal or no human intervention.
- Software Engineering: applying digital skills and engineering principles to develop applications for systems, the internet and mobile devices.
“For the last conference organised by our faculty, I was on the team that designed flyers and set up a website to provide information to the public. I created an online form for participants to register and sent the registered participants an email newsletter to inform them about the conference plans. I helped to set up the presenters to have a smooth session. I also helped to analyse the data submitted by participants for our post-event reporting.”
Developing digital skills require a can-do mindset that embraces digital skilling. You can download datasets on Kaggle to analyse. Watch YouTube videos to learn how to use Tableau or PowerBI, and learn how to create infographics with Canva or photoshop.
Register for boot camps to develop your coding skill—participate in design sprints and put your digital skills to work in class and extra-curricular activities.
This skill is in high demand in industries and career disciplines at the forefront of digital transformation.
Coding: Web Design, Automation & Software Engineering
Top Industries:
- Information Technology
- Fintech
- Construction
- Telecommunication
- Automotive
Top Career Disciplines:
- Information Technology
- Design & Engineering
- Consulting
- Science & Technology
- Security & Safety
Data: Data Analysis, Data Science, Machine Learning
Top Industries:
- Information Technology
- Industrials/Manufacturing/Energy
- Consulting
- Fast Moving Consumer Goods (FMCGs)
- e-Commerce/Retail & Sales
Top Career Disciplines:
- Information Technology
- Design & Engineering
- Consulting
- Science & Technology
- Finance
Design: UI/UX, Automation, Software Engineering
Top Industries:
- Information Technology
- Industrials/Manufacturing/Energy
- Consulting
- Fast Moving Consumer Goods (FMCGs)
- eCommerce/Retail & Sales
Top Career Disciplines:
- Information Technology
- Design & Engineering
- Consulting
- Science & Technology
- Finance
Communication: Content Development, Social Media Management and Digital Marketing
Top Industries:
- Digital Marketing
- e-Commerce/Retail & Sales
- Marketing Communications
- Media/Film/Music
- Hospitality & Tourism
Top Career Disciplines:
- Policy & Development
- Marketing, Sales & Services
- Media & Communications
- Education, Training & Research
- People/Talent Management
Movies
- The Social Network
- Source Code
- Ironman
- The Imitation Game
- Star Trek (Series)
Books
- Wiley Dummy Series on digital topics
- O’Reilly Head First Series on Digital Topics
- Storytelling with data
- Epic Content Marketing
- Coders at Work
Podcasts
- Data Skeptic/Framed
- The GaryVee Audio Experience
- Design Life/Matters
- Talk Python to Me
- Syntax Tasty Web Development
Digital Proficiency Tracks
Other Industry Skills
- Communication & Persuasion
- Analysis & Problem Solving
- Initiative & Enterprise
- Planning & Organization
- Networking & Teamwork
- Continual Learning & Adaptation
- Numeracy & Financial Literacy
- Self Awareness & Management
- Numeracy & Financial Literacy
- Critical Thinking & Creativity
- Professionalism & Industry Awareness