Business Model Canvas, Business Plans & Pitch Decks

Innovation and Entrepreneurship Resources


A business plan is a written document that describes in detail how your business or startup will achieve its objectives for product development, service delivery, marketing, sales and profitability. It provides a well-thought and researched roadmap for entrepreneurs to communicate to bankers and investors a feasible path to the profitability of their business.

A pitch deck provides a snapshot of the essential information about a company. This may include the company’s product, team, market size, and traction. For a majority of startup investors, the pitch deck is the first document in evaluating a startup they are considering investing in.

A business plan checklist includes:

  1. Is your business properly described?
  2. Is the problem you are trying to solve articulated?
  3. Is your solution to the problem stated?
  4. Who is your target market and how large is it?
  5. What is your competitive advantage? 
  6. How will your product get to your customers (will it be directly, or via a storefront, distributors, or a website?)
  7. What marketing activities will you use to attract customers?
  8. What is your business model (what are your revenue streams?)
  9. What are your starting costs? 
  10. Are your primary goals and milestones stated?
  11. Who is on your management team and what people do you want to hire to help you launch your business?
  12. Who and what are the partners and resources you need to help you launch?

A pitch deck checklists include:

  1. What problem are you trying to solve? a description of the problem and how the company solves it – concept & key elements
  2. What does the company do, for whom and why it’s compelling? 
  3. Who are your Key Players: founders, key team members, and key advisors, with industry backgrounds and expertise?
  4. What is the market Opportunity: market size, growth characteristics, segmentation?
  5. Who are your competitors?
  6. What is your Go-To-Market Strategy? 
  7. What are the stages of development? product development, customer acquisition, partner relationships
  8. What are the critical risks and challenges? 
  9. What are your financial projections?
  10. What are the funding requirements: how much, what the company will use it for, and what milestones it expects to hit?