The fourth topic of this module is on Preparing to Find an Internship Placement. #
There are a few things you can do to prepare to find an internship placement:
Step 1: Reflect on Your Career Path, Goals and Interests:
Before searching for internship opportunities, take time to reflect on your interests and career goals. These will influence your desired career path, industries, roles, and the skills you want to develop during your internship. Knowing these will help to be in the look for internship opportunities that align with your interests and career goals.
Step 2: Research Industries and Organisations:
Find those that align with your interests and career goals. You may already know the industry, type or specific organisation where you would like to intern. In case you don’t or are still uncertain, you can consult the industry guide, ask people you know, or search online. LinkedIn is a great tool for this purpose. You can find out more about organisations by visiting their website, LinkedIn profile, and social media pages to know more about what they do, the people that work there, and contact information for career opportunities if publicly available. More about how to research an organisation will be covered later.
Step 3: Develop your Personal Marketing Collateral
The world of work is a marketplace. It is built on the exchange of value. Imagine you have discovered a new product or a new service is being advertised to you. To decide if you would like to try it out or make a purchase, you will like to know more about it. This is why companies develop marketing collateral.
A marketing collateral is a collection of digital and printed materials used to communicate or promote a company’s brand, products, and services. These may include a catalogue, brochures, posters, banners, videos, and webpages that prospective buyers can engage with to become informed about a product or service. This also applies to talents in the world of work.
As you reach out in search of an internship placement and apply to open roles, employers will want to have an idea of the value you can bring to their organisation. This is why you need to develop your marketing collateral to promote yourself.
Your marketing collateral is your CV, cover letter, online presence and probably, a portfolio if you intend to work in the creative industry. It doesn’t matter if you are already guaranteed an internship placement. Having this collateral is a plus if you have already secured your internship placement. These materials can help communicate to your prospective employer and its staff the value you are bringing to the organisation as an intern.
In the next topic, we will delve into crafting an impressive CV, writing persuasive cover letters or emails, building your online presence, and creating a compelling portfolio.