Support category strategic plans – CCD Assistant is an integral part of brand community; provides customer, channel lens to brand JTBD; input into innovation / renovation business cases (e.g. pack size by channel, pricing, distribution & trade margins) & is the face of customer in all Project Team Meetings.
Channel Strategies including Ecommerce/ Omni-Channel by geography to win in-store/ online
Support the Channel strategies incl. (ecommerce, omni-channel) modern trade and traditional channels.
Supports the CCD and is responsible for the implementation of the Internal Category business Plan.
Analyze and implement actions for category COTC KPI’s ie. Improvement of distribution and OSA & feed this into S&OP
Consolidates all CD input into S&OP and supports the S&OP output (month 1-3) – they will support/drive CD business performance in the month and quarter.